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Competing with Giants
- Survival Strategies for Local Companies in Emerging Markets
- Di: Niraj Dawar, Tony Frost
- Letto da: uncredited
- Durata: 38 min
- Versione integrale
As protectionist barriers crumble in emerging markets around the world, multinational companies are rushing in to find new opportunities for growth. To local businesses this can seem like a death sentence. This article from Harvard Business Review explains how they can overcome - and even take advantage of - their differences.