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How Marketers Can Personalize at Scale
- Di: Matt Ariker, Jason Heller, Alejandro Diaz, e altri
- Letto da: Fleet Cooper
- Durata: 10 min
- Versione integrale
Marketing has entered its “uncanny valley” moment. That term was first used to describe the deep unease people feel when a robot or computer-generated human facsimile nearly succeeds in passing itself off as the real deal. It may walk like a person and talk like a person, but without the nuance, context, and tone that make for real engagement, what’s left rings false. And that’s off-putting.