Risultati letto da "Peter Ganim" in Tutte le categorie

The Koran has constituted a remarkably resilient core of identity and continuity for a religious tradition that is now in its 15th century. In this Very Short Introduction, Michael Cook provides a lucid and direct account of the significance of the Koran both in the modern world and in that of traditional Islam. He gives vivid accounts of its role in Muslim civilization, illustrates the diversity of interpretations championed by traditional and modern commentators, discusses the processes by which the book took shape, and more.

From 1789 in France to 2011 in Cairo, revolutions have shaken the world. They have often, though not always, sparked cataclysmic violence, and have at times won miraculous victories, though at other times suffered devastating defeat. This Very Short Introduction illuminates the revolutionaries, their strategies, their successes and failures, and the ways in which revolutions continue to dominate world events and the popular imagination.

Long before the advent of conservative talk radio and Fox News, Robert Ringer was an outspoken advocate for the cause of freedom and free enterprise. In this classic work - updated for the 21st century - Ringer's basic premise is that liberty must be given a higher priority than all other objectives.

Companies today face a dilemma in marketing. The tried-and-true formulas to create sales and market share behind brands are becoming irrelevant and losing traction with consumers. In this book, Gerzema and LeBar offer credible evidence - drawn from a detailed analysis of a decade's worth of brand and financial data using Y&R's Brand Asset Valuator (BAV), the largest database of brands in the world - that business is riding on yet another bubble that is ready to burst - a brand bubble.

Focuses on competitive selling: the range of skills that sales professionals need to reach their full potential. It offers practical, step-by-step advice that salespeople can take to prevent the competition from selling their products or services, revealing the components involved in gaining full control of a sales situation. Discusses a key step in this process - the politics of selling - showing how to establish the right relationships with people who are powerful enough to give the salesperson an edge.

The credit crunch affected every investor and every consumer, every industry and every government program, yet few people truly understand how it happened. Subprime mortgages were center stage, but behind the scenes a conspiracy of greed among bankers, investors, rating agencies and regulators imperiled everyone's financial future. We need to know what went wrong and how to change the practices that led to this calamity.

Aziz Shehadeh was many things: lawyer, activist, and political detainee. He was also the father of bestselling author and activist Raja. In this searingly personal memoir, Raja Shehadeh unpicks the snags and complexities of their relationship. A vocal and fearless opponent, Aziz resists under the British mandatory period, then under Jordan, and, finally, under Israel. As a young man, Raja fails to recognize his father’s courage, and in turn, his father does not appreciate Raja’s own efforts in campaigning for Palestinian human rights. When Aziz is murdered in 1985, it changes Raja irrevocably.

From its launch in 1920 until its demise in 1951, the magazine Black Mask published pulp crime fiction. The first hard-boiled detective stories appeared on its pages. Dashiell Hammett, Raymond Chandler, Erle Stanley Gardner, and John D. MacDonald all got their start in Black Mask. The urban crime stories that appeared in Black Mask helped to shape American culture. Modern computer games, films, and television are rooted in the fiction popularized by the magazine.

From its launch in 1920 until its demise in 1951, the magazine Black Mask published pulp crime fiction. The first hard-boiled detective stories appeared on its pages. Dashiell Hammett and Raymond Chandler, Erle Stanley Gardner and John D. MacDonald got their start in Black Mask. The urban crime stories that appeared in Black Mask helped to shape American culture. Modern computer games, films, and television are rooted in the fiction popularized by “the seminal and venerated mystery pulp magazine” ( Booklist).

>From its launch in 1920 until its demise in 1951, the magazine Black Mask published pulp crime fiction. The first hard-boiled detective stories appeared on its pages. Dashiell Hammett and Raymond Chandler, Erle Stanley Gardner and John D. MacDonald got their start in Black Mask.

The urban crime stories that appeared in Black Mask helped to shape American culture. Modern computer games, films, and television are rooted in the fiction popularized by “the seminal and venerated mystery pulp magazine” (Booklist).

Ben Stein's experience from Washington to Hollywood - and everywhere in between - makes him the ideal individual to offer advice to others. His expertise in countless fields makes his valuable, keen observations - that cover the range of topics and challenges that most people face every day - the perfect topic for his book, What Would Ben Stein Do? It's a question we'd all be wise to ask ourselves when contemplating an array of issues in both business and life.

International security is never out of the headlines. War and peace, military strategy, the proliferation of nuclear weapons and revisionist states remain central to the discussion, but concerns such as climate change, migration, poverty, health, and international terrorism have complicated the field. So what really matters: the traditional prioritization of state security or the security needs of individuals, humanity, and the biosphere?

For centuries, men and women have manned lighthouses to ensure the safe passage of ships. It is a lonely job and a thankless one for the most part. Until something goes wrong. Until a ship is in distress. In the twenty-third century, this job has moved into outer space. A network of beacons allows ships to travel across the Milky Way at many times the speed of light. These beacons are built to be robust. They never break down. They never fail. At least, they aren’t supposed to.

Detective Elise Sutton is drawn to cold cases. Each crime is a puzzle to solve, pulled from the past. Elise looks for cracks in the surface and has become an expert on how murderers slip up and give themselves away. She has dedicated her life to creating a sense of order, at work with her ex-marine partner; at home with her husband and two young daughters; and within, battling her own demons. Elise has everything under control, until one afternoon, when she walks into a department store and is forced to make a terrible choice: to save one life, she will have to take another.

Dashiell Hammett was a crime writer who elevated the genre to true literature, and The Thin Man was Hammett’s last - and most successful - novel. Following the enormous success of The Thin Man movie in 1934, Hammett was commissioned to write stories for additional films. He wrote two full-length novellas for the films that became After the Thin Man and Another Thin Man.

In My Life as a Quant, Emanuel Derman relives his exciting journey as one of the first high-energy particle physicists to migrate to Wall Street. Derman details his adventures in this field - analyzing the incompatible personas of traders and quants, and discussing the dissimilar nature of knowledge in physics and finance. Throughout this tale, he also reflects on the appropriate way to apply the refined methods of physics to the hurly-burly world of markets.

Mr. Shmooze is the parable of a man who reveals the secret shared by all superstar salespeople. Selling, in its most exquisite form, is not about "taking", nor is it about "persuading". Selling, believe it or not, is about "giving". Mr. Shmooze gives for a living. He starts by listening and he quickly comes to understand what people really need. His customers love him because he gives more than he takes. They trust him because he is passionate about their interests.