Risultati letto da "Nigel Patterson" in Tutte le categorie

The Psychology of Advertising offers a comprehensive exploration of theory and research in (consumer) psychology on how advertising impacts the thoughts, emotions, and actions of consumers. It links psychological theories and empirical research findings to real-life industry examples, showing how scientific research can inform marketing practice.

This is the story of a young man who trained as a pilot, and then flew with the Royal Flying Corps in France during the First World War, eventually becoming an ace. Hugh White flew F.E.2D Scout aircraft as a reconnaissance patrol pilot and later in the war was promoted to squadron leader of squadrons flying the S.E.5a, which was Britain's best fighter aircraft at the time. During the two years of flying, he experienced and survived a series of escapades including a dramatic mid-air collision with the enemy. 

In most companies, procurement is an unglamorous, unloved part of the business. Sourcing and supplier management are strictly about costs, the thinking goes, and all that matters is playing hardball to get these as low as possible. No connection to innovation or strategy or creating positive value.

Naive young Masha Mironova arrives in Moscow at the turn of the century with a modest inheritance and a determination to shed her provincial Siberian upbringing. As soon as she alights in Moscow, she becomes Columbine, a reckless and daring young woman with eccentric outfits and a pet snake worn as a necklace. Columbine soon discovers the Lovers of Death - a small group of poets who conduct seances to determine death's next chosen lover. The string of suicides resulting from the group have drawn attention, and gentleman detective Erast Fandorin investigates.