Risultati letto da "Sean Pratt" in Tutte le categorie

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.

Lincoln struggles to form a new party to take the place of the defunct Whig party. He has strong doubts that a peaceful end to slavery is possible. Joining with anti-slavery, anti-nativist forces, Lincoln launches the Republican Party of Illinois and the first Republican convention takes place. When the Dred Scott case is decided, Lincoln publicly denounces the court decision.

Where do you begin with a writer as original and brilliant as David Foster Wallace? Here -- with a carefully considered selection of his extraordinary body of work, chosen by a range of great writers, critics, and those who worked with him most closely. This volume presents his most dazzling...

Innovation may be the hottest discipline around today - in business circles and beyond. And for good reason. Innovation transforms companies and markets. It’s the key to solving vexing social problems. And it makes or breaks professional careers. For all the enthusiasm the topic inspires, however, the practice of innovation remains stubbornly impenetrable. No longer. In The Little Black Book of Innovation, long-time innovation expert Scott D.

Admittedly small and vulnerable, PT boats were, nevertheless, fast - the fastest craft on the water during World War II - and Dick Keresey's account of these tough little fighters throws new light on their contributions to the war effort. As captain of PT 105, the author was in the same battle as John F. Kennedy when Kennedy's PT 109 was rammed and sunk. The famous incident, Keresey says, has often been described inaccurately and the PT boat depicted as unreliable and ineffective.

The Internet has profoundly changed the way people communicate and interact with each other. It has also changed the way businesses communicate with current and potential customers. In the old days, marketers could only communicate through the filter of expensive advertising or media ink placed by a PR firm. Today, the rules have changed entirely.

How many people find senses of purpose in their jobs? Unfortunately studies show that most do not. Their bodies may put in long hours, but their hearts and minds never punch in. And that's a terrible dilemma for organizations trying to motivate their workforces to do more with less.

Sisterhood of the Traveling Pants goes to the French Open in an emotionally honest and openhearted novel for fans of Yamile Saied Méndez and Mary HK Choi. Three teen girls compete at an elite tennis tournament for a shot at their dreams—if only they knew what their dreams were. Alice is on...

Don’t Miss the Apple TV+ Docuseries Streaming Now! “This book is as engrossing as anything by Agatha Christie, as unsettling as a novel by Stephen King, and reported with a vigorous empathy that leaves Truman Capote in the dust. Scott Johnson’s courage, his relentless quest for the truth...

In Chapter 1, we are introduced to Lincoln's lineage and the history of his grandparents, his parents and the various locations in which they settled. But this chapter is mainly devoted to Lincoln's father Thomas, recounting many of his ventures, personality traits and the intricacies of his relationship with his son. We also learn of his son's childhood experiences, mainly those in his first seven years, which helped shape Lincoln into the man he becomes.

More than 1,000 extraordinary Americans share their stories and the wisdom they have gained on living, loving, and finding happiness. After a chance encounter with an extraordinary 90-year-old woman, renowned gerontologist Karl Pillemer began to wonder what older people know about life that the rest of us don't. His quest led him to interview more than one thousand Americans over the age of 65 to seek their counsel on all the big issues- children, marriage, money, career, aging.

In Cybersecurity and Cyberwar: What Everyone Needs to Know®, New York Times best-selling author P. W. Singer and noted cyberexpert Allan Friedman team up to provide the kind of deeply informative resource book that has been missing on a crucial issue of 21st-century life. Written in a lively, accessible style, filled with engaging stories and illustrative anecdotes, the book is structured around the key question areas of cyberspace and its security: how it all works, why it all matters....

To an outsider, Toyota is hard to understand. The company moves forward gradually while also advancing in big leaps. It is frugal with its resources while spending extravagantly on people and projects. It is both efficient and redundant.

Market fluctuation is nothing new, but there is a set of rules and philosophies you can rely on to get the market back on your side, regardless of whether times are good or bad. Drawing on author Michael Covel's own extensive experience in the trading world, as well as tips and insights gathered from some of the world's most successful traders, this book identifies the tools, concepts, psychologies, and philosophies that will keep your money growing—and safe—even when the next bubble bursts or the next crisis hits.

In The Little Book of Main Street Money, Clements brings us back to basics, with commonsense suggestions for intelligent money management. Chock-full of financial guidance that will stand up in any market, the book also reflects a financial philosophy that Clements has developed over a lifetime of watching Wall Street and writing about money-and that is even more important in the current volatile market.

'Do what makes you happy.' 'Be true to yourself.' 'Live free.' If these slogans promise the good life, why do they so often leave us feeling hollow and empty? Could the very stories our modern world tells us about happiness, freedom, and identity be the source of our growing anxiety and...

From the #1 New York Times bestselling author of Hidden Valley Road comes the heart-wrenching journey of a family facing an unthinkable destiny, whose flawed genetic code might hold the long-sought key to a cure for dementia. “A gripping real-life horror story of dementia, love and grief...

The essential collection of crime, mystery, and film noir classics. Uniting seven defining works of mid-century mystery and noir, this collection blends the sharp intelligence of iconic detective novels with the moody tension of Golden Age cinema.

Building on conversations Michael Keller had with his father, Timothy Keller, during the last years of Tim's life, The Stories We Live By unmasks the hidden cultural myths that shape our lives, often without our knowledge. "This book is wonderful: deeply personal; irenic and pastoral; discerning...

Would you like to know how to succeed? Would you like to know the factors that make for success in almost any business or profession? If you want to get ahead in business, if you want to increase your income, if you want people to like you, learn the skills discussed in the interviews Dale Carnegie has with ordinary and extraordinary people.