Risultati letto da "Dennis Dennis" in Tutte le categorie

Since the Enlightenment, there has been a very simple but widely held assumption that we are a species of thinking individuals and that human behavior is best understood by examining the psychology of individuals. It appears, however, that this insight is plain wrong. The evidence from a number of leading behavioral and neuroscientists suggests that our species is designed as a herd or group animal. Mark Earls applies this evidence to the traditional mechanisms of marketing and consumer behavior, with a result that necessitates a complete rethinking about these subjects.

In this sweeping history of more than 3,000 years, beginning with ancient Egypt, scientist Marcus Byrne and writer Helen Lunn capture the diversity of dung beetles and their unique behavior patterns. Dung beetles' fortunes have followed the shifts from a world dominated by a religion that symbolically incorporated them into some of its key concepts of rebirth, to a world in which science has largely separated itself from religion and alchemy.

This Very Short Introduction audiobook celebrates the centrality of ecology in our lives. Jaboury Ghazoul explores how ecology has evolved rapidly from natural history to become a predictive science that explains how the natural world works and which guides environmental policy and management decisions.

Our sense of smell - or olfaction as it is technically known - is our most enigmatic sense. It can conjure up memories, taking us back to very specific places and emotions, whilst powerful smells can induce strong feelings of hunger or nausea. In the animal kingdom smell can be used to find food, a mate, or a home; to sense danger; and to send and receive complex messages with other members of a species. Yet despite its fundamental importance in our mental life and in the existence of all animals, our scientific understanding of how smell works is limited.

As practical as it is inspiring, The Art of Creative Writing remains a timeless, illuminating guide that teaches every writer, and aspiring writer, how to create works that are both compelling and enduring.

How does the brain work? How different is a human brain from other creatures' brains? Is the human brain still evolving? In this fascinating book, Michael O'Shea provides a non-technical introduction to the main issues and findings in current brain research, and gives a sense of how neuroscience addresses questions about the relationship between the brain and the mind.

Quantum theory is the most revolutionary discovery in physics since Newton. This book gives a lucid, exciting, and accessible account of the surprising and counterintuitive ideas that shape our understanding of the sub-atomic world. It does not disguise the problems of interpretation that still remain unsettled 75 years after the initial discoveries. Uncertainty, probabilistic physics, complementarity, the problematic character of measurement, and decoherence are among the many topics discussed.

This Very Short Introduction audiobook explores amphibians' evolution, adaptations, and biology, from the first emergence of tetrapods onto land 370 million years ago, to how their permeable skin enables them to thrive in their habitat today. T. S. Kemp describes how different amphibians go about their lives, looking in particular at their complex courtship behavior and their extraordinary means of providing care for their eggs and larvae.

By the time the First World War ended in 1918, eight million people had died in what had been perhaps the most apocalyptic episode the world had known. This Very Short Introduction audiobook provides a concise and insightful history of the Great War - from the state of Europe in 1914, to the role of the US, the collapse of Russia, and the eventual surrender of the Central Powers.

Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the best-selling Marketing by Baines, Fill, Rosengren and Antonetti, this book will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization.

Extended reality (XR for short) - which encompasses virtual reality, augmented reality, and mixed reality - is one of the biggest business trends of today. It refers to the use of technology to create more immersive digital experiences that are promising to transform many businesses and industries. In this book, best-selling author, strategic business advisor, and respected futurist Bernard Marr explains the role of XR in providing innovative businesses solutions for companies of varying sizes and across different industries.

A healthy corporate culture is the secret to an organization's performance. The good news is that employees already embody the values needed to propel the organization to its goals, but institutional roadblocks get in the way. All too often leaders don't know how to diagnose their culture in order to clear these roadblocks to performance. The 3 Power Values presents a breakthrough model that permits leaders to measure and manage culture.

The global finance system can be regulated to prevent massive credit fraud, tame capitalism, confront the sovereign debt crisis, and move towards investing in the real economy and full employment. "Obamanomics" and American reinvention can lead to a sustained economic recovery but only together with major domestic, European, and global monetary reforms in cooperation with emerging nations.

All of us know that users of the web do not read advertisements on the websites we visit, yet the online communities are emerging as the next great media rely solely on this method to produce revenue. In The Social Network Business Plan, social network expert, David Silver presents and explains 18 cutting-edge methods to create revenue for social network websites - none of which are advertising.

And Then the Roof Caved In lays bare the truth of the 2007-08 credit crisis, whose defining emotion at every turn was greed, and whose defining failure is the complicity of the US government in letting that greed rule the day. Written by CNBC's David Faber, this book painstakingly details the truth of what really happened with compelling characters who offer their first-hand accounts of what they did and why they did it.

An insider points out the holes that still exist on Wall Street and in the banking system. Exile on Wall Street is a gripping listen for anyone with an interest in business and finance, US capitalism, the future of banking, and the root causes of the 2007-08 financial meltdown. Award-winning veteran sell side Wall Street analyst Mike Mayo writes about one of the biggest financial and political issues of our time - the role of finance and banks in the US. He has worked at six Wall Street firms, analyzing banks and protesting against bad practices for two decades.

Master the art of public speaking with a mind- and content-based approach to success.

The book of Hebrews can be intimidating for modern-day Christians due to its connection to Old Testament text. However, once understood, this New Testament epistle offers great insights into the superiority and sufficiency of Jesus―rightly justifying his place as high priest. In this addition to the New Testament Theology series, scholar Dennis E. Johnson highlights the main biblical-theological themes of Hebrews. Johnson explores how Jesus fulfills perfect priesthood by becoming the covenant mediator and the trailblazer who leads his people into a better inheritance.

It's 1593, Elizabeth I is Queen and everyone is terrified of the worst outbreak of plague in a generation. Shakespeare has only written six plays and is lagging behind his friend Christopher Marlowe, London's leading playwright. When Marlowe is stabbed to death in mysterious circumstances, rumours abound—but the one that won’t go away is that Shakespeare did it to remove his greatest rival. Will is determined to clear his name, and teams up with his old flame, Marlowe’s sister Ann, who has plenty of secrets of her own.

How to Use a Pendulum guides you every step of the way, from choosing your pendulum to using it to find lost objects, ask and answer divinatory questions, and communicate with spirits.