Risultati letto da "Sean Pratt" in Tutte le categorie

Drawing on theories from the The Leadership Challenge, Robert Thompson effortlessly incorporates Jim Kouzes and Barry Posner’s time-tested concepts into a winning fable of leadership and growth. This dramatic tale of transition centers on a three-day meeting of two former rival pharmaceutical companies taking the first step towards creating a joint sales strategy. Told through the perspective of participants from both camps, they come to rely on The Five Practices that form the heart of The Leadership Challenge.

As a digital marketer, are you marketing banner ads or building brands? Do you even know what a brand decision tree or a category ladder is? Probably not. Well, it's not your fault. You most likely grew up inside of a digital marketing environment. You had no brand mentor. However, your future career success depends on your ability to grow from being a digital marketer to becoming a brand expert. Brands and Bulls**t. strips away the mystery of branding and gives you a branding primer necessary for every digital marketer.

Some people think Jay-Z is just another rapper. Others see him as just another celebrity/mega-star. The reality is, no matter what you think Jay-Z is, he is first and foremost a business. And as much as Martha Stewart or Oprah, he has turned himself into a lifestyle. This audiobook explains just how Jay-Z propelled himself from the bleak streets of Brooklyn to the heights of the business world.

New York Times Bestseller Now a Netflix Film With an Afterword and New Epilogue by the Author The bestselling account of the lives of five young women whose fates converged in the perplexing case of the Long Island Serial Killer. “Rich, tragic...monumental...true-crime reporting at its...

The Secret Language of Spirit is the culmination of award-winning author and psychic medium William Stillman's wisdom and insights in a fascinating exploration of the sometimes blatant, sometimes hidden spiritual symbolism in our everyday lives. With accessible language, easy-to-understand explanations, and fascinating anecdotes, Stillman introduces to the open-minded layperson an alternate lens through which to view daily interactions with Spirit.

These 13 “secrets” are the proven formula used by world-class achievers across the ages. We live in a time where many people have lost touch with the qualities that produce extraordinary lives. Imagination, ingenuity, drive, and a no-fear, no-quitters allowed mentality often seem to be disappearing from our culture and our world. This is a book for everyone who has ever had a dream. This book will teach you how to set goals and achieve that dream, step-by-step and day-by-day.

The co-founder of the Stanford d.School introduces the power of design thinking to help you achieve goals you never thought possible. Achievement can be learned. It’s a muscle, and once you learn how to flex it, you’ll be able to meet life’s challenges and fulfill your goals, Bernard Roth...

Featuring texts by Saul Alinsky, Edmund Burke, Rachel Carson, Carl von Clausewitz, Francis Fukuyama, Mahatma Gandhi, Friedrich Hayek, Thomas Hobbes, Martin Luther King, Niccolo Machiavelli, Karl Marx, J. S. Mill, George Orwell, Thomas Paine, Plato, Jean-Jacques Rousseau, Alexis De Tocqueville, Mary Wollstonecraft, and many more.

David Novak learned long ago that you can't lead a great organization of any size without getting your people aligned, enthusiastic, and focused relentlessly on the mission. But how do you do that? There are countless leadership books, but how many will actually help a Taco Bell shift manager, a Fortune 500 CEO, a new entrepreneur, or anyone in between? Over his 15 years at Yum! Brands, Novak has developed a trademarked program he calls Taking People with You.

In this book the philosopher Jonathan Westphal examines the mind-body problem in detail, laying out the reasoning behind the solutions that have been offered in the past and presenting his own proposal. The sharp focus on the mind-body problem, a problem that is not about the self or consciousness or the soul or anything other than the mind and the body, helps clarify both problem and solutions. Westphal outlines the history of the mind-body problem, beginning with Descartes.

Once solely the province of ivory-tower professors and college classrooms, contemporary philosophy was finally emancipated from its academic closet in 2010, when "The Stone" was launched in The New York Times. First appearing as an online series, the column quickly attracted millions of readers through its accessible examination of universal topics like the nature of science, consciousness, and morality while also probing more contemporary issues such as the morality of drones, gun control, and the gender divide.

Can't say no? Reluctant to delegate? Information overload? More and more people today are finding their time clogged up with endless activities and responsibilities, and their work lives spinning out of control. No matter how hard they try to get things done...there's never enough time! Now practical, realistic solutions to the problem are spelled out clearly and concisely in this new edition of the classic book on time management.

Although it is among the oldest of market institutions, the auction is ubiquitous in today's economy, used for everything from government procurement to selling advertising on the Internet to course assignment at MIT's Sloan School. Yet beyond the small number of economists who specialize in the subject, few people understand how auctions really work. This concise, accessible, and engaging book explains both the theory and the practice of auctions.

This is a book about work choices and life choices, and the critical points, or defining moments, at which the two become one. A refreshing antidote to traditional feel-good, inspirational business ethics, it examines the right-versus-right conflicts that every business manager faces and presents an unorthodox yet practical way for you to think about and resolve them.

As mobile and web technologies continue to evolve rapidly, there is added pressure to develop and implement software projects in weeks instead of months. Agile Project Management for Dummies can make that happen. This is the first book to provide a simple, step-by-step guide to Agile project management approaches, tools, and techniques.

Workplace teams are supposed to harness employees' talents to tackle challenges. But the reality often falls short... Now imagine having a team where everyone steps up and performs all of the leadership tasks. Imagine a team that is constantly sharing knowledge and pushing the envelope. A Team of Leaders tells listeners how to design systems that nurture the leadership potential of every employee - the key to creating high-performance teams.

The timeless guide to sales success has been revised to help you supercharge personal and team performance in a new economy. "People make buying decisions emotionally and justify them logically." That shrewd insight from the first edition of this best-selling book has become a no-brainer among sales professionals. Now, the new edition of the classic work that has helped millions of sales professionals take their careers to new levels offers critical new insights, information, and tools for success in today's economy.

On one eventful rainy afternoon 15-year-old John Goddard was in the kitchen and overheard his parents talking to a friend in the next room. “I wish I was John’s age again,” the friend said, noting how there were many things he would have accomplished if given another chance. “I wish I could start over.” Goddard resolved then and there not to have those kinds of regrets when he was that age.

In a tight market, your most powerful growth engine - and your best protection from competitive inroads - is this: Put everything you can into cultivating true customer loyalty. Loyal customers are less sensitive to price competition, more forgiving of small glitches, and, ultimately, become "walking billboards" who will happily promote your brand.

In Exceptional Service, Exceptional Profit, insiders Leonardo Inghilleri and Micah Solomon reveal the secrets of providing online and offline customer service so superior it nearly guarantees loyalty.

The benchmark guide to marketing and PR, updated with the latest social media and marketing trends, tools, and real-world examples of success The New Rules of Marketing & PR, 4th Edition is the pioneering guide to the future of marketing, an international best seller with more than 300,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales.