Risultati Editore "Macmillan Digital Audio" in Comunicazione aziendale

People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (to bring content alive and make it concise...

The compelling new book by Richard Shotton, author of The Choice Factory. Every day, people make hundreds of choices. Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription? These choices might appear to be freely made, but...

Ever noticed how leadership theories can disintegrate in the face of real-world challenges? That's frustrating, whether you're a busy executive or a developing leader. On the other hand, purely reactive problem-solving is like bailing water from a ship without ever patching the leaks. With no...

Voted #1 in the BBH World Cup of Advertising Books, 2018. Winner of the Sales and Marketing Category at the 2019 Business Book Awards. Before you can influence decisions, you need to understand what drives them. In The Choice Factory, Richard Shotton sets out to help you learn. By observing a...

How do you get people who work in pig abattoirs to wash their hands? How does painting the walls of a canteen pink make construction workers behave more safely? And how can baby faces spray painted onto shop shutters reduce anti-social behaviour? Ripple is about how small behaviour changes can...

Discover the secrets to a perfect TED Talk and learn how to deliver an exceptional presentation with internationally respected communications coach and Harvard University instructor, Carmine Gallo. With a new introduction from the author. ‘A smart, practical book that will teach you how to...

How did an American immigrant without a college education go from Venice Beach T-shirt vendor to television's most successful producer? How did a timid pastor's son surmount a paralysing fear of public speaking to sell out Yankee Stadium, twice? How did the city of Tokyo create a PowerPoint...

From journalist Chris Blackhurst, Too Big to Jail unveils how HSBC facilitated mass money laundering schemes for brutal drug kingpins and rogue nations – and thereby helped to grow one of the deadliest drugs empires the world has ever seen. 'Packed with insights and details that will both...

‘Could there be a more relevant book for our times? . . . Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it’ – Nir Eyal, author of Hooked and Indistractable Hear me out. Does this sound...

'Communication strategies that should be taught to everyone with a story to tell' - Marc Randolph, co-founder and first CEO of Netflix Jeff Bezos is a dreamer who turned a bold idea into the world’s most influential company. He learned to elevate the way his employees write, collaborate...

Financial Times Business Books of the Month Economist Best Books of 2023 Read by the author, Andrew McAfee, and Sean Patrick Hopkins. With a foreword by Reid Hoffman, co-founder of LinkedIn 'A handbook for disruptors' - Eric Schmidt, former CEO of Google We’re living in a time of amazing...

'Beautifully written, wise and practical' - Angela Duckworth, bestselling author of Grit From the author of the revolutionary bestseller Radical Candor comes the updated guide on how to cultivate a respectful atmosphere in the workplace. Radical Respect shows how organizations that respect...

People buy people, which means that managing our presence and profile is critical. We are constantly meeting and speaking to people who are short of both time and attention. By exploring the concepts of energy (to increase presence) and story structure (to bring content alive and make it concise...

How to get to master the art of persuasion—from the bestselling author of Talk Like Ted. 'An easy-to-read and practical journey through personal development, plus tips on structuring the storytelling that is still considered key to connecting with other people and, crucially, with customers...

‘Could there be a more relevant book for our times? . . . Vengoechea implores us to truly hear other people (maybe for the first time) and is the perfect author of a book on why we should listen like we mean it’ – Nir Eyal, author of Hooked and Indistractable Hear me out. Does this sound...