Titoli in Imprenditorialità

Bring your unique personal vision to life and ignite your entrepreneurial spirit with 101 daily readings based on T.D. Jakes' #1 New York Times bestseller Soar. In Inspired to Soar!, Bishop T. D. Jakes' 101 daily readings will motivate you to kickstart your entrepreneurial drive. With the...

"Here is the story behind one of the most remarkable Internet successes of our time. Based on scrupulous research and extraordinary access to Google, the book takes you inside the creation and growth of a company whose name is a favorite brand and a standard verb recognized around the world. Its...

“A visionary roadmap for people who believe they can change the world—and invaluable advice about bringing together the partners and technologies to help them do it.” —President Bill Clinton A radical, how-to guide for using exponential technologies, moonshot thinking, and crowd-powered...

Lire (ou relire) Le Prince de Machiavel est passionnant. Le faire à la lumière du monde de l'entreprise actuel très éclairant. Hatim Ben Ahmed conjugue une lecture fine de Machiavel et son expérience professionnelle afin de proposer aux entrepreneurs et dirigeants d'en découvrir les préceptes, qui se révèlent d'une étonnante pertinence dans leur quotidien de gestionnaires.

The Law of Market Failure: Most new products will fail in the market, even if competently executed. Using his experience at Google, his remarkable success as an entrepreneur and consultant, and insights from his lectures at Stanford University and Google, Alberto Savoia’s The Right It offers...

More than 100,000 entrepreneurs rely on this book for detailed, step-by-step instructions on building successful, scalable, profitable startups. The National Science Foundation pays hundreds of startup teams each year to follow the process outlined in the book, and it's taught at Stanford, Berkeley, Columbia and more than 100 other leading universities worldwide. Why? The Startup Owner's Manual guides you, step-by-step, as you put the Customer Development process to work.

How do you develop products that people will actually use and buy? This practical guide shows you how to validate product and company ideas through customer development research - before you waste months and millions on a product or service that no one needs or wants. With a combination of open-ended interviewing and fast and flexible research techniques, you’ll learn how your prospective customers behave, the problems they need to solve, and what frustrates and delights them

Successfully grow your business and improve customer and employee happiness with this New York Times bestseller book written by the CEO of Zappos. As the CEO of one of Fortune Magazine's "Best Companies to Work For," Tony Hsieh knows that keeping people happy is the key to professional growth...

Foodies the world over have awakened to the mouthwatering potential of the food truck, inspiring national food truck competitions and even a show on the Food Network. The relatively low cost of entry, combined with free and low-cost ways to market them through social media, make the food truck business an ideal entry point for budding entrepreneurs. The Food Truck Handbook offers step-by-step advice on achieving your mobile food mogul dreams.

If you're like most driven entrepreneurs and business leaders, you are either starting or running a company that is barely scratching the surface of its growth and profit potential. How do you find the hidden "cash in the walls" and make the leap from ordinary business outcomes to retire-tomorrow, profit-rich results?

Being a startup CEO is a job like no other: it's difficult, risky, stressful, lonely, and often learned through trial and error. As a startup CEO seeing things for the first time, you're likely to make mistakes, fail, get things wrong, and feel like you don't have any control over outcomes. Author Matt Blumberg has been there, and in Startup CEO he shares his experience, mistakes, and lessons learned as he guided Return Path from a handful of employees and no revenues to over $100 million in revenues and 500 employees.

With a nod to Jeff Bezos, Steve Jobs, Walt Disney, and other ruthless yet highly successful managers, author Dan S. Kennedy delivers the answer. In this new edition, Kennedy expands on his proven (if radical) strategies to get accountability, profitability, and productivity from employees. In his traditional "No B.S." style, Kennedy kicks traditional leadership and management ideas squarely in the teeth with a realistic, straightforward assessment of the real relationship between business owners and their employees.

Jeff Goins dismantles the myth that being creative is a hindrance to success by revealing how an artistic temperament is a competitive advantage in the marketplace.? The myth of the starving artist has dominated our culture, seeping into the minds of creative people and stifling their pursuits...

Internationally acclaimed author and entrepreneurial mindset expert Gary G. Schoeniger combines insights gleaned from hundreds of everyday entrepreneurs with cutting-edge research to create a practical how-to guide that not only shows us how to be more innovative and entrepreneurial in our own lives but also how to unlock the untapped entrepreneurial potential in others.

NATIONAL BESTSELLER From the founder of Anastasia Beverly Hills - an immigrant who built a global cosmetics brand from nothing - an inspiring memoir about believing in yourself and chasing what brings you joy An esthetician and single mother with no connections, Anastasia Soare risked her life...

Ron Shaich is a business visionary who has been part of building three iconic restaurant brands: Au Bon Pain, Panera Bread, and now Cava. Along the way, he developed "fast casual," a $100 billion-plus segment of the industry. Now he reveals what he learned about entrepreneurship, running large enterprises, business transformation, and life itself. He illustrates these lessons with his experiences turning a small cookie store into 2,400 restaurants with $5 billion in revenue, delivering annual investor returns of 25% over two decades, and outperforming both Starbucks and Chipotle.

Viele Marken überleben das Unternehmen, das sie groß gemacht hat. Denn nur wenige Chefs wissen, wie sie mit ihrer Marke das Überleben der Firma sichern. Ist die Marke stark und ein Prestigeobjekt, dann profitiert das Unternehmen. Gerät das Unternehmen in Schieflage, kann dieselbe Marke schnell zum Symbol des Niedergangs werden. Aber nur wenn man ihre Stärke nicht zu nutzen weiß! Interimsmanager Jörg Bürkle zeigt anhand zahlreicher Beispiele - von Weinvertrieb bis Maschinenbau -, wie Unternehmenslenker die Kraft der Marke nutzen, um die gesamte Firma wieder ins Lot zu bringen.

As the cofounder of Waze—the world's leading commuting and navigation app with more than 700 million users to date—Levine is committed to spreading entrepreneurial thinking so that other founders, managers, and employees in the tech space can build their own highly valued companies. Levine offers an inside look at the creation and sale of Waze and his second unicorn, Moovit, revealing the formula that drove those companies to compete with industry veterans and giants alike.

Este não é um audiolivro de estratégias de negócios. Estratégias mudam de um ano para outro. Este audiolivro é sobre algo permanen­te. Na essência de todo sucesso e fracasso que testemunhei, há algumas regras que sobrevivem ao teste do tempo, aplicam-se a qualquer setor econômico e podem ser utilizadas por qualquer pessoa que queira construir algo grandioso ou se tornar alguém excepcional.

“One thing I've learned being around Gary for the last decade is that when he sees new consumer trends or new best practices in marketing, people should listen and act on them.” — Michael Rubin, CEO of Fanatics In his seventh business book, bestselling author, entrepreneur, and investor...