Titoli in Internazionale

Un audioibro para persuadir e influir sobre los demás. Un audiolibro que concentra todas las novedades del neuromarketing. De acuerdo con la neurociencia, el 95% de nuestros pensamientos, emociones y aprendizaje ocurre antes de que seamos conscientes de ello, sin embargo los grandes esfuerzos del marketing se siguen concentrando en los mensajes racionales que apelan al 5%.

The crisis that followed the collapse of Lehman Brothers marked the fourth systemic transformation of capitalism since the late 18th century. Capitalism was not destroyed by the crisis, but it was irrevocably changed. This provocative audiobook shows how the forces that precipitated the financial meltdown of 2007-2009 are now creating a new and stronger version of the global capitalist system. This system will continue to be led and shaped by the U.S. if its businesses and politicians play their cards well.

Eighteen years after the genocide that made Rwanda international news, yet left it all but abandoned by the West, the country has achieved a miraculous turnaround. Rising out of the complete devastation of a failed state, Rwanda has emerged on the world stage yet again - this time with a unique model for governance and economic development under the leadership of its strong and decisive president, Paul Kagame. Here, Patricia Crisafulli and Andrea Redmond look at Kagame’s leadership.

As individuals, companies, and countries struggle to recover from the economic crisis, many are narrowly focused on forecasts for the next week, month, or quarter. Yet they should be asking what the global economy will look like in the years to come—where will the long-term risks and opportunities arise? These are the questions that Daniel Altman confronts in his provocative and indispensable book.

For readers of Michael Lewis comes an engrossing tale of a country’s spectacular rise and fall, intertwined with the story of Brazil’s wealthiest citizen, Eike Batista—a universal story of hubris and tragedy that uncovers the deeper meaning of this era of billionaires. NAMED ONE OF THE...

This brilliantly original book dismantles the underlying assumptions that drive the decisions made by companies and governments throughout the world, to show that our shared narrative of the global economy is deeply flawed. If left unexamined, they will lead corporations and countries astray...

New York Times bestselling author Ram Charan gives business leaders the guidance they need to succeed in a world in which economic power has shifted. The global tilt is nothing less than an irreversible shift of economic power—jobs, wealth, and market opportunities—from a small part of...

From innovative e-commerce expert and former Alibaba Vice President Porter Erisman comes an insightful, practical audiobook guide to e-commerce in emerging markets--and how to profit from their explosive boom. From China to India to Nigeria, e-commerce is entering a golden era in countries that...

A provocative critique of the pieties and fallacies of our obsession with economic growth We live in a society in which a priesthood of economists, wielding impenetrable mathematical formulas, set the framework for public debate. Ultimately, it is the perceived health of the economy which...

Mensen gebruiken wereldwijd meer dan 160 verschillende munteenheden, elk met hun eigen monopolie binnen de landsgrenzen. De meeste verliezen echter snel aan waarde en zijn buiten hun eigen gebied nauwelijks bruikbaar. Geboren worden in het 'verkeerde' land kan sparen daardoor onnodig moeilijk maken. In Geldnood kijken we naar de geschiedenis van geld door de bris van technologische vooruitgang. Politiek speelt lokaal en tijdelijk een rol, maar uiteindelijk is het technologie die structurele, wereldwijde veranderingen aanjaagt.

The most authoritative and comprehensive text of its kind, Kiss, Bow, or Shake Hands, 2nd Edition is your must-have guide to proper international business protocol. With countries such as China and India taking on a more significant role in the global business landscape, you can't afford not to know the practices, customs, and philosophies of other countries.

Silk Silver Opium not only tells the fascinating stories of silk and tea, porcelain, silver and opium, missionaries, mercenaries and trade, but also what became inevitable – war and humiliation. Much about China's modern relationship with the West is the product of its past interactions, conflicts, victories and humiliations.

Brought to you by Penguin. The global, open internet is fragmenting. How To Save the Internet outlines the global cooperation needed to reform Big Tech and preserve the internet as we know it. As democracies aim to control Big Tech, Silicon Valley adopts an America-first agenda, and...

Why globalization failed so many Americans and how it still can be saved despite burgeoning economic nationalism. The triumphant globalization that began in the 1990s has given way to a world riven by conflict, populism, and economic nationalism. In The World’s Worst Bet, David J. Lynch offers...

FT Recommended Book on Global Trade War. 'It succeeds both in explaining how global trade works and how it affects things many voters actually care about' – Financial Times. 'My hero on this is Dmitry Grozoubinski, who has written the most beautiful book' – author Rory Stewart. Why Politicians Lie About Trade reveals how international trade really works – the roadblock tariffs, the hard-won deals and the damaging disputes.

What is it like to care for another family, while yours remains in a different country? In today's capitalist society, migrant women performing care work in private households experience the painful tension of caring for both, often under precarious conditions. Here, Helma Lutz explores the debates around this issue, focusing on carers from Eastern Europe working in the West.

Zero Sum brings to life the complex, vivid color of one of the greatest experiments in the history of global commerce. What have businesses learnt—or failed to learn—from this adventure, both about Russia and about dynamics between countries and companies in the face of relentless change?

In Resolute Japan, Waseda University's Jusuke J. J. Ikegami and the Wharton School's Harbir Singh and Michael Useem reveal a new leadership model that has led Japan's corporations to make a stunning comeback. In the process, they share what they have learned from interviews with more than 100 CEOs and top executives of Japan's largest and most influential companies, including Hitachi, Honda, Mitsubishi, Nissan, NTT, and Panasonic.

THE MUST-READ GUIDE TO THE TRADE WAR 'A smart, vivid and humane account of the way the world really works' TIM HARFORD 'This is the book to read if you want to understand what might be about to hit the world economy' EVAN DAVIS The dangerous race for self-sufficiency has begun. Be warned...

A NEW YORKER BEST BOOK OF THE YEAR A KIRKUS BEST NONFICTION BOOK OF THE YEAR The rise of globalization and financialization as seen from a barge—one Swedish barge, to be exact, built in 1979 "The many-headed hydra of neoliberalism has found its chronicler." —Sven Beckert, author of...