Titoli in Marketing e vendite

Selling depends on a relationship. That relationship might last only a few minutes, or extend through an entire lifetime, but in order to conduct a sales transaction, there must be a relationship. The Power of Charisma authors Dan Strutzel and Traci Shoblom will show you the way. Every profession must change in order to keep up with the times. There’s an old saying that even if your company makes the best buggy whip, your sales people still won’t be able to sell them because no one has horse buggies anymore. We have cars. Times change. Products change. Sales is changing too.

A podcast designed to help the curious beginner better understand what ChatGPT is and how to make it best work for them

In The Pricing Model Revolution: How Pricing Will Change the Way We Sell and Buy On and Offline, world renowned pricing expert Danilo Zattais delivers an essential and engaging blueprint to building an enduring competitive advantage with insightful pricing models. In the book, you'll learn to identify the best monetization approaches for your products and how to execute the one that makes the most sense for your business. From freemium to subscription, pay-per-use, and even neuropricing, the author discusses every available option and shows you how to choose.

With more than six million copies sold worldwide, David Schwartz’s timeless guide and bestselling phenomenon, The Magic of Thinking Big, is now available for the first time as an unabridged audio edition. Millions of people around the world have improved their lives through the timeless advice...

The nation's premier communications expert shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country In Words That Work, Luntz offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we...

What does the rapid rise and astonishing rate of improvement of AI mean for brands in the next five years? Listen to what OpenAI CEO Sam Altman told authors Adam Brotman and Andy Sack when he met them: "It will mean that 95 percent of what marketers use agencies, strategists, and creative professionals for today will easily, nearly instantly, and at almost no cost be handled by AI. No problem." Upon hearing that astonishing statement, the authors began a journey of discovery to understand what the transition to an AI first world would mean.

Every company has it at one point. But all too often, it gets lost along the way, leaving the company--and its workers--with an unclear sense of direction. Now the co-author of The 22 Immutable Laws of Marketing offers solutions for restoring the dispersed focus of a company back to its key...

Discover how to use proven spy techniques to bolster your business strategies—from self-advocation to selling to interviewing—and ultimately make more money with this unique guide from the winner of Shark Tank and bestselling author of Spy Secrets That Can Save Your Life. Spies communicate...

I miei podcast vogliono dare una mano a tutti coloro che hanno un'attività commerciale e che vogliono aumentare i propri clienti e di conseguenza il proprio fatturato. In che modo? Facendo azioni di marketing. Oltre a dare consigli e insegnare alcuni metodi, chi vorrà approfondire l'argomento potrà contattarmi su whatsapp per prenotare una mia consulenza o intervento. Grazie e buon ascolto.Diventa un supporter di questo podcast: https://www.spreaker.com/podcast/marketing-l-azione-giusta-per-la-tua-attivita--6162923/support.

Un angolo dedicato a chi è alla ricerca di ingredienti segreti per una vita più ricca di significato, comunicazione efficace e una robusta autostima. Qui, dove le parole incontrano il palato dell'anima, scoprirete che migliorare il modo in cui interagiamo con noi stessi e con gli altri può essere simile a seguire una ricetta di cucina, dove ogni ingrediente ha il suo ruolo indispensabile e ogni passo è essenziale per il risultato finale.

In Entrepreneurial Marketing: Beyond Professional Marketing, a renowned team of marketing leaders, including the "Father of Modern Marketing," professor Philip Kotler, delivers a groundbreaking and incisive redefinition of entrepreneurial marketing. In the book, some of the marketing sector's brightest minds explore the increasingly essential initiative to build new capabilities beyond the mainstream marketing approach that also consider the effect of digital connectivity on consumers and companies everywhere.

The typical old sales tactics we're all familiar with no longer work. If you're still doing it the old-fashioned way, you're probably barely keeping your career afloat. If you want to stop treading water and start making sales, The Contrarian Effect has the answer. Not only do traditional sales tactics fail most of the time, we're actually better off doing the exact opposite! It may sound crazy, but it's not just a novel idea; it's a counterintuitive approach to sales that really works.

Jobs to Be Done gives you a clear-cut framework for thinking about your business, outlines a road map for discovering new markets, new products, and new services, and helps you generate creative opportunities to innovate your way to success.

When we make decisions we like to think we weigh the options carefully, look at all the possibilities, and make the best choice based on a rational examination of the facts. But in truth, much of our decision making happens on a subconscious level based on feelings we might not even be aware of. By observing and predicting human behavior, we can learn to react and direct behavior in others with the right kinds of words and body language. If you want to learn how to convince people to buy your product, contribute to your cause, or vote for your candidate, this book has the answers.

Connect with affluent customers, create unique experiences through impeccable service, and close the sale.

Episodi del Podcast Vendere Valore dedicati all'IA

To bring the principles of finding the obvious to life, Trout finds obvious solutions to today's troubles for the likes of GM, Coke, Wal-Mart, newspapers, and the bewildering beer business. The fundamental problem is that professional marketers overlook the most obvious and effective ideas entirely, in an attempt to be clever or creative. But if an idea is obvious to you, it will be obvious to your consumer - which is why it will work.

Il PodCast di riferimento in Italia per chi vuole usare il marketing per fare sul serio.

Come posso creare un Podcast che funziona? Come posso vendere di più tramite un Podcast? Come posso migliorare il mio Brand e la mia strategia di Marketing con il mio Podcast? A queste ed altre domande risponderà Massimiliano, insegnandoti un nuovo modo di comunicare. Esperto in Public Speaking e Marketing, creatore di diversi Podcast da decine di migliaia di ascolti, Massimiliano aiuta diversi Imprenditori Digitali a trasformare clienti “potenziali” in clienti paganti con il Podcast e il suo Metodo DreamLab. Segui questo Podcast per essere sempre aggiornato e valorizzare di più il tuo ...

Il podcast pensato per te che vuoi migliorare la tua presenza su LinkedIn per trovare clienti, cambiare lavoro, far conoscere la tua azienda, attirare talenti, curare la tua reputazione.MERAKI è una parola di origine greca che significa fare tutto con amore, con passione, con energie e motivazione ed è così che bisogna "vivere" LinkedIn.5 minuti insieme ogni venerdì pomeriggio per imparare qualcosa di nuovo e fin da subito applicabile.Chiedimi la connessione su LinkedIn e inizia a seguire anche il mio canale YouTube per altri contenuti utili!