vol.063：Tradition Transformed：Tech-Transformed Spring Festival
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vol.063：Tradition Transformed：Tech-Transformed Spring Festival
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The provided text is an excerpt from a newsletter or article titled "まぐまぐ春節" by IT journalist Takemi Makino, focusing on the changes to the Chinese New Year, or Spring Festival (Chūnjie), due to the COVID-19 pandemic and the pervasive influence of technology. The article explains that travel restrictions led to a new phenomenon of people staying in cities to celebrate, known as "Yuánnián rén" (原地過年的人), and the rise of digital traditions like video greetings ("Yún bài nián") and mobile payment gifts ("Yún hóngbāo"). Furthermore, the text details how tech companies view the Spring Festival as a crucial period for expanding their services into less penetrated areas, specifically the "sunken market" of smaller cities and rural areas and the "silver-haired market" of the elderly, leveraging returning urban youth to teach their relatives about new technologies and digital services.