vol.060：The Case of the Empty Malls：The Shopping Mall Crisis
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vol.060：The Case of the Empty Malls：The Shopping Mall Crisis
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The source text provides an in-depth analysis of the struggles faced by Chinese shopping malls, attributing their decline not solely to the COVID-19 pandemic but to a failure to adapt to the broader retail industry's transformation. This transformation, accelerated by the pandemic, emphasizes shortening the distance and time between people and goods, a trend embraced by urban supermarkets, convenience stores, and the "New Retail" concept exemplified by Alibaba's Hema Fresh. While other retail sectors like department stores and restaurants have utilized online platforms, delivery services, and live commerce to recover and thrive, shopping malls have lagged significantly in implementing digital and New Retail strategies, primarily due to the complexities of revenue-sharing models with their tenant stores. The article highlights that the shift from "people look for goods" to "goods look for people" suggests that the home is becoming the primary retail "place," marking a structural change that malls must urgently address alongside their issues of overcompetition.