vol.059：Post-Pandemic Consumers：Behavior Keywords
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vol.059：Post-Pandemic Consumers：Behavior Keywords
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The provided text is an excerpt from a Japanese-language newsletter or online article titled "59まぐまぐコロナ後ビジネス.txt," written by IT journalist Makino Takemi, focusing on China's post-COVID-19 consumer behavior and business trends. The author uses China, which began emerging from the pandemic earlier than Japan, as a case study to predict future changes in consumer habits after the global health crisis subsides. The article examines how consumption patterns have evolved from the pre-pandemic state through the crisis and into the "new normal," highlighting shifts like the growth of in-home consumption (内食化), an increased focus on health and sophisticated living (精緻生活), and the rise of new retail formats such as live commerce. Ultimately, the piece identifies five key post-pandemic trends, including "family consumption" and "domestic circulation" (内循環), to help businesses prepare for the lasting changes in consumer demand.