No.1 Neuroscientist Anne-Laure Le Cunff shares the theory behind her book Tiny Experiments, which includes the problems with goals as we know them today.

She is an entrepreneur, whose first startup failed after she left her comfortable job at Google, but now has a thriving content business, Ness Labs, alongside her research as a neuroscientist at Kings College London.We dove into a range of topics including...

📖 Episode Chapters

00:00 - Intro

00:58 - The 3 Problems With Goals

08:06 - Why You Should Use Metacognition

13:47 - How To Escape The Prison Of Over-Thinking

20:35 - Cognitive Scripts: The Sequel, The Crowdpleaser & The Epic

32:51 - Where Are We Drunk On The Illusion Of Certainty?

39:43 - How To Lead Through Change

43:13 - How 1 Tiny Experiment Can Change Your Life

50:30 - End Of Year Routine

54:56 - The Paradox Of Persistence

57:50 - How To Get Out Of A Mental Hole

01:11:21 - How Can We Support Anne-Laure

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🪨 Resources:

Episode summary doc: https://docs.google.com/document/d/1KdMvHuOvSA-WCkRGWcF3-xZoGntx7PpMBGyHuxmbobI/edit?usp=sharing

Ness Labs: https://nesslabs.com/

Ness Labs Annual Review Template (Google Slides): https://nesslabs.com/annual-review-template

Ness Labs Annual Review Template (Notion): https://satisfying-melody-287.notion.site/Year-in-Review-Template-5b31d64596cf40f1b8d79e88fb24a280?source=copy_link

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Cherrypick Discount Code: https://alpha.lollipopai.com/codes/soul50

Tom Foster Carter is the Ex-COO of Monzo and a serial entrepreneur. He joined Monzo as COO at Series A and helped them scale to become a £1 billion unicorn, before leaving to start his next startup Cherrypick.

He's a startup and business weapon which you can tell through this interview where we cover...

Episode Chapters:

0:00 - 0:53 - Intro

0:54 - 9:27 - Monzo: What broke as they scaled?

9:28 - 18:55 - Hiring lessons - 30-1000 employees

18:56 - 22:47 - Don’t set Values, set Operating Pinrciples

22:48 - 41:01 - Speed as a habit; Kipchoge, not Bolt

41:02 - 53:14 - Speed is a habit; Data not Debate

53:15 - 58:58 - Pains of going from free to paid

58:59 - 1:02:42 - How to spot shifts in the VC landscape

1:02:35 - 1:09:05 - How has he developed as a leader

1:09:06 - 1:15:25 - How are you kind in firing people?

1:15:26 - 1:20:39 - Top lessons from Monzo & Curve

1:20:40 - 1:24:54 - His secret sauce to startups

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https://scale-with-soul.kit.com/

Maya Moufarek is a Full Stack meaningful marketing expert, with decades of experience from companies like Google, Amex, Not On The High Street, and then the company she was the founding CMO of, Pharmacy2U (which raised $300m and is the 3rd largest pharmacy in the UK).

How do we have to evolve as the company evolves? How do we think about our business' marketing from a high level? What biases do leaders suffer from the most? Expect to learn a lot about your psychology, meaningful marketing, startups and so much more in this podcast interview.

📖 Chapters:

00:53 - What got you here won't get you there

04:05 - The Problem With Founder-Problem Fit

09:39 - What Biases Do Founders Fall Prey To The Most?

11:28 - What's A Meaningful Company To You?

18:53 - How To Recognise Meaning

23:58 - Hoffman Process - How To Come Back To Yourself

27:20 - "I'm not good enough" vs Owning Our Differences

31:25 - Finding Your People (Mentors, Advisors)

35:24 - Strongest Limiting Beliefs In Female Founders

39:03 - How We Get In The Way Of Timing

42:29 - Maya's Evolution Of Her Relationship With Control

44:00 - Control: Masculine vs Feminine

48:24 - How To Give Feedback Well

01:01:56 - Meaningful Marketing

01:05:07 - How Should We Stay Aligned With Customers?

01:14:05 - Customer Interactions Post PMF

01:18:44 - The Core Of Business

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👉 Subscribe on Youtube to be first to learn from world class, inspiring entrepreneurs

📧 Subscribe to my newsletter to get exclusive content and timeless frameworks for company, culture and community building: https://scale-with-soul.kit.com/