At the Twickenham marketingSHOWCASE, Alix speaks to Oli about his interactive campus TV, SUBTV that connects and rewards students!

He told Alix about expectation Vs. reality when it came to the launch - and how engagement was not as strong as they thought after a year long build! They learned the importance of trust and loyalty, and to concentrate more on awareness for their brand.

Oli also spoke about 'learning on the job' and looking to other tools other than email to get the message out there.

...and how to communicate well when using an outside agency.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Twickenham, March 2026

In one of the first marketingSHOWCASE podcasts of 2026, James speaks to Matt about marketing and undergraduate recruitment within the school of computing and engineering.

Matt told James that there is a lot more to deal with than people think when marketing in higher education, including stakeholder management, event planning and campaign planning.

...and how authenticity is the way to market to Gen Z!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

In one of the first marketingSHOWCASE podcasts of 2026, Alex speaks to James about the importance of 'always being on' digitally, the growth of the business and redefining their messaging with their marketing.

He spoke about having a few years away and how many aspects needed to change on his return. And how he took time to implement all the different layers marketing managers always need and want to achieve - starting his marketing strategy from scratch and working with an agency.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

In the first marketingSHOWCASE podcast of 2026, Susan speaks to James about the complex world of marketing in a legal world: the importance of branding, trusting a legal firm and getting the name and personality out there.

James asked about the client journey, data, GDPR and spinning plates!

...and of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Sheffield, February 2026

Cheska speaks to James on how utilising PESTLE analysis (a company's macro-environment by examining six external factors) and Porter’s 5 Forces - a strategic framework that analyses the competitive forces within an industry - can help to form a complete scan of the world around your business, allowing your marketing team to create flexible and robust strategies.

Cheska speaks to James about the strategies and applications for marketing...

And of course they discuss AI!

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

In a world where there is a greater emphasis on speed and for AI for copywriting, is a risk that marketers lose personality and brand identity? Guy speaks to James about brands who stick to their beliefs and messaging - and those don't, risking it with AI and affecting their brand performance.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

In a marketplace where everyone’s shouting, most brands stand around and look, sound and even act the same. Jordan joins James to dig into why brand is no longer a “nice-to-have” - it’s the difference between being remembered or ignored.

They explore what separates standout brands from forgettable ones, the costly mistakes companies make when they get it wrong, and how to build a brand that cuts through from day one - whether you’re B2B, B2C, or somewhere in between.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Manchester, December 2025

Our last podcast guest at marketingSHOWCASE Birmingham was Laura Donnelly. She spoke to James about the importance of resilience in marketing.

Sometimes its difficult to adapt in marketing, especially in a small team. Not only do you have to to adapt to constant change, keep up with new trends, you also have to recover from unexpected setbacks, always be relevant and mentally available! Laura spoke to James about the highs, lows and strategies for staying resilient in marketing.

Get the lowdown on marketingSHOWCASE and our forthcoming events at https://mktgshowcase.co.uk/

This show is produced by James Marriott from our podcast partners Sound Media https://wearesoundmedia.com/

Podcast recorded at marketingSHOWCASE Birmingham, November 2025