eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection copertina

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

eCommerce Fastlane: Shopify Growth Strategies—Where AI Efficiency Meets Human Connection

Di: Steve Hutt
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A proposito di questo titolo
 Running a Shopify store? Success isn't about finding the right app. It's about knowing which strategies actually work at your stage of growth. I'm Steve Hutt. I've sold on eBay out of my garage, co-founded and exited VisionPros.com, a DTC contact lens retailer, and spent six years at Shopify as a Senior Merchant Success Manager helping more than 100 brands, including Dr. Squatch, Tentree, Bulletproof Coffee, Salt & Straw, MUD/WTR and Bokksu. Here's the idea behind the show. Shopify handles roughly 80% of what a store needs really well. The other 20% comes from apps, marketing platforms and agency partners with deep, niche expertise. Every week I sit down with the founders and builders behind those tools to dig into the specific problem they set out to solve and how they solved it, so you can spot your own store's problem and a possible fix. Since 2018 the show has published nearly 500 episodes and passed 3 million downloads. Whether you're chasing your first sale or scaling past eight figures, you'll get stage-aware strategies on retention, AI tools, digital marketing and the operational work that cuts overwhelm. eCommerce Fastlane is an independent show from Fastlane Media Inc. It is not owned or sponsored by Shopify. Find Us Online Website: eCommerceFastlane.com Newsletter: FastlaneInsider.com LinkedIn: linkedin.com/in/shutt X: x.com/stevenhutt Instagram: instagram.com/ecommercefastlane Email: steve@ecommercefastlane.comSteve Hutt Economia Gestione e leadership Leadership Marketing Marketing e vendite
Episodi
  • Your BFCM War Room Needs an AI Teammate

    Your BFCM War Room Needs an AI Teammate
    Nov 3 2026

    Would you let AI run your Meta ads? A billion-dollar DTC brand handed over seven figures in spend and saw ROAS jump 36%.

    In this episode, Anthony DelPizzo, VP of Marketing at Triple Whale, breaks down:

    • How True Classic taught an AI teammate to buy media exactly like its own team
    • The autonomy ladder: approve every action first, then hand over control as trust builds
    • How the free BFCM Command Center spots pacing misses so you can act the same day

    Whether you're doing $20K months or $20M years, this conversation delivers strategies you can test before Black Friday.

    📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-497/

    Connect with us:

    🐦 Twitter: https://twitter.com/stevenhutt/
    💼 LinkedIn: https://www.linkedin.com/in/shutt/
    📘 Facebook: https://www.facebook.com/thrivingwithshopify/

    Mostra di più Mostra meno
    35 min
  • $100K in Amazon Sales and Still Owing Amazon Money: Why Your Payouts Don’t Match Your Sales

    $100K in Amazon Sales and Still Owing Amazon Money: Why Your Payouts Don’t Match Your Sales
    Oct 29 2026

    Payouts never match your sales report? If you sell on Shopify, Amazon or TikTok Shop, here's where the money actually goes.

    In this episode, Stefan Dobrev, Sales and Onboarding Lead at Link My Books, breaks down:

    • Why payouts land days after the sale, and how to reclaim 6 to 10 hours a month per channel
    • How a seller doing $100K+ in Amazon sales still owed Amazon money every payout, and the ad spend behind it
    • The one Amazon fee mapping mistake that led sellers to overpay 40,000 to 50,000 in VAT

    Whether you're doing $20K months on one Shopify store or $10M years across five sales channels, this conversation delivers strategies you can test this week.

    📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-496/

    Connect with us:

    🐦 Twitter: https://twitter.com/stevenhutt/
    💼 LinkedIn: https://www.linkedin.com/in/shutt/
    📘 Facebook: https://www.facebook.com/thrivingwithshopify/

    Mostra di più Mostra meno
    56 min
  • Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM

    Test Your Ads on Simulated Customers Before You Spend a Dollar This BFCM
    Oct 27 2026

    Test your Shopify ad creative on simulated customers before a dollar of ad spend, right as Black Friday CAC climbs.

    In this episode, Tamera Montagna, founder and CEO of Clarvos, breaks down:

    • How 1,300 values-based consumer segments find likely buyers that age and gender targeting misses
    • Why testing creative against 50 simulated customers per segment beats letting Meta learn on your budget
    • How to launch a campaign in about an hour, with you approving every ad before it goes live

    Whether you're doing $1M or $10M a year, this conversation delivers strategies you can test this week.

    📝 Full show notes + resources: https://ecommercefastlane.com/podcast/episode-495/

    Connect with us:

    🐦 Twitter: https://twitter.com/stevenhutt/
    💼 LinkedIn: https://www.linkedin.com/in/shutt/
    📘 Facebook: https://www.facebook.com/thrivingwithshopify/

    Mostra di più Mostra meno
    45 min
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