In this episode, we examine what truly makes it easy to start, run, and scale a business in a digital society. Ivar Merilo, serial entrepreneur and founder of Waybiller, explains how removing paper-based workflows and designing systems around shared data can eliminate entire layers of unnecessary work. He discusses why Estonia’s digital state and public–private cooperation create a uniquely supportive environment for innovation, what still needs to change in public procurement, and how AI is reshaping productivity without removing the need for human judgment.

In this special episode, we examine what happens when a country with decades of digital-state experience meets a nation only beginning to debate digital identity. Estonia’s Chief Information Officer, Lauri Luht, and long-time e-Residency advocate Adam Rang, unpack the UK’s sudden pivot toward eID, the misconceptions shaping public fears, and the practical realities behind privacy, data protection and cyber resilience. They explain why digital identity is not a threat to civil liberties but a prerequisite for transparency, how trust is built through consent and accountability, and why culturally aligned design, not “one-size-fits-all” solutions, determines success. The conversation also explores the soft-power impact of Estonia’s digital reputation and the opportunities that a well-implemented eID unlocks for both citizens and the private sector.

In this episode, we explore how national defence changes when society itself becomes digital. Mikk Tikk, Deputy Commander of the Estonian Defence Forces Cyber Command and lead mentor at NATO DIANA, explains why cyber security protects a way of life rather than just infrastructure. He outlines how redundancy, joint exercises, and close cooperation with the private sector shape modern defence, why Cyber Command must be ready to operate without the internet, and how innovation, from AI to drones and space-based networks, is redefining both threats and capabilities.