You're Not Bad With Money. You're Avoiding It.
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You're Not Bad With Money. You're Avoiding It.
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You've told yourself you're not a numbers person. Maybe you've bought the course. And you still don't open the reports your bookkeeper sends, or you only ever check the bank balance.
That's not a knowledge problem. It's a fear problem, and it needs a different fix. I'll even admit to the stretch when I, a bookkeeper, didn't keep up my own books. Along the way:
- Why the people with the most at stake look away the most
- Why financial education barely changes what people do
- The costumes avoidance wears, including "my bookkeeper handles it"
- What happens when clients finally look at their reports
- A 15-minute monthly routine: guess first, three numbers, one question
- When looking too often becomes its own problem
Mentioned: the ostrich effect research on investor logins · the financial education meta-analysis by Fernandes, Lynch and Netemeyer · Cambridge research on financial anxiety · implementation intentions
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