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When did getting married start requiring a logo, a colour palette, a custom font and enough signage to launch a small tech company?

In the first episode of the new season of The Aisle Afterparty, Adam, Amber, Harry and Dean take on the ever-growing world of wedding personalisation.

From monograms, wedding newspapers and personalised dancefloors to handwritten guest letters, signature cocktails, neon surname signs and temporary tattoos of the happy couple’s faces, we ask a simple question: does it actually make the wedding more personal—or just more branded?

We also look at the influence of Instagram and TikTok on modern weddings, whether suppliers are partly responsible for encouraging visual excess, and why some of the most meaningful details are often the ones that cost the least.

Plus, we tackle listener dilemmas and rank some of the biggest personalisation trends.

Because your wedding should absolutely feel like you. But if your marriage needs a full visual identity, brand guidelines and a launch strategy, things may have gone slightly too far.

Make it personal. Just remember: your marriage doesn’t have shareholders.

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