Your Podcast Analytics Might Be Lying to You
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Your Podcast Analytics Might Be Lying to You
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400 views on one platform and 60 plays on another which episode actually performed better? You might be comparing two completely different things.
Spotify, Apple, YouTube, and your podcast host all give you analytics, but those numbers don’t necessarily measure the same behavior. A play, view, download, impression, and listener can each mean something different.
In this episode, I’m sharing why I’m finally becoming a podcast analytics nerd after years of barely looking at my stats, what I’m learning about the numbers behind your show, and why understanding what a metric actually measures matters more than chasing the biggest number.
Because your analytics shouldn’t just be a scoreboardthey should help you make better decisions about your podcast.