If you’ve opened your bill lately and taken a deep breath before you dared look at the total, you’re not alone. Today, I break down—in simple, human language—why energy costs are rising, who’s paying the highest price, and what we can actually do about it. No PhD required. Just clarity, honesty, and a path forward in a clean energy transition that must work for everyone.

Highlights:

• Why energy bills are rising—and what’s really behind the cost increases most people never hear about
• How the energy transition is unfolding—and why affordability is now a make-or-break factor
• Who is most impacted by rising bills (you might be surprised).
• Six practical, proven solutions that lower costs now.
• Why every rate decision is a value decision—and the message it sends to customers and communities.
• What a “just transition” truly means and why affordability is the cornerstone of public trust, safety, and long-term climate success.

About Carolyn Parrs
Carolyn is the CEO of Mind Over Markets, a branding and messaging company that helps mission-driven businesses and energy organizations communicate with clarity and power.
Website: https://mindovermarkets.com/
Facebook: https://www.facebook.com/mindovermarkets
LinkedIn: https://www.linkedin.com/in/carolynparrs/

About Just Power Podcast
The Just Power Podcast is about making clean, affordable and reliable energy accessible to everyone. Created and hosted by Carolyn Parrs, it features energy experts, policymakers, tribal voices, and community champions who are working hard to make energy equity a reality in our energy transition.

🔔 Never Miss an Update! Subscribe Now
YouTube Channel: https://www.youtube.com/@TheJustPowerPodcast?sub_confirmation=1

💖 Spread the Love
Like, comment, and share this episode with a friend, policy maker, or energy provider who needs to hear this.

YouTube

Facebook

Instagram

New Mexico State University Microlearning

Mind Over Markets

LinkedIn