Cheryl Einhorn is the founder of Decisive, a decision sciences company that trains people and teams in complex problem solving and decision-making skills using the AREA Method. AREA is an evidence-based decision-making system that uniquely controls for and counters cognitive bias to expand knowledge while improving judgment. Cheryl developed AREA during her two decades as an award-winning investigative journalist writing for publications ranging from The New York Times to Foreign Policy Magazine, Barron’s and Harvard Business Review.

Ever wonder why some people make decisions easily while you agonize?

Cheryl Einhorn introduces her AREA method that helps counter cognitive biases while expanding knowledge and improving judgment.

• AREA stands for Absolute information, Relative information, Exploration, and Analysis
• Decision-making isn't a solo activity but built on a collaborative backbone
• Cognitive biases like confirmation bias and liking bias narrow our focus and limit effectiveness
• There are five problem-solver profiles: Adventurer, Detective, Listener, Thinker, and Visionary
• Each profile has different strengths and potential blind spots in decision-making
• Understanding different profiles acts as a "trust accelerator" in relationships
• Seeking input from profiles different from your own can help overcome analysis paralysis

Take the free problem-solver profile quiz at app.areamethod.com and learn more about Cheryl's work at areamethod.com. Look for her upcoming book "The Human Edge: Better Decisions in the Age of AI" in spring 2026.

Where to find Cheryl:

Website: https://www.areamethod.com/

Other links: https://app.areamethod.com/

LinkedIn - https://www.linkedin.com/in/cherylstrausseinhorn/

She is the author of three books: Problem Solved, A Powerful System for Making Complex Decisions with Confidence and Conviction, about personal and professional decision-making, and Investing In Financial Research, A Decision-Making System for Better Results about financial and investment decisions. Her new book about Problem Solver Profiles and the psychology of decision-making, Problem Solver, Maximizing Your Strengths To Make Better Decisions, was published in the Spring of 2023.

I’m Carol Clegg, your host, an accountability coach and curious conversationalist inviting guests from a wide range of backgrounds to share insights on how they live, think, and navigate change.

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• living with intention and self-trust
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