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Your mind only cares about keeping you safe. It doesn't care whether you're rich. So if you want a big life, you're going to have to work against your own wiring.

Alyce Swarts is an entrepreneur, speaker and mentor who works with ambitious women and female founders on the internal side of business, the subconscious, nervous system, beliefs and identity behind the person executing the strategy.

She studied interior design architecture, landed her dream job at a prestige Perth building company, and quit a month later to start her own female wellness events brand.

This conversation is about why strategy alone isn't enough, why you procrastinate, and what it actually takes to become the version of you who already has the business you want.

WE GET INTO:

→ Why Alyce believes procrastination and self-sabotage are really you going against your identity

→ Her "two lists" method for big goals, so your brain sees proof it's working

→ Why your current reality is the result of who you were three months ago

→ The hourly alarm exercise that shows you what your mind is really thinking

→ How Sammy asked "how would a multi-seven-figure owner show up?" when relaunching the bowling alley

→ Why Alyce's first retreat sold out when she was told it was too risky

→ Emotional discipline: feel it, then come back to the business

→ Why she calls social media "service media"

If you've done all the strategy and still feel stuck, this one is for you. Alyce is blunt, and that's exactly why it lands.

CHAPTERS

00:00:00 Cold open and welcome

00:01:00 Who Alyce is and the work she does

00:03:00 Quitting her dream job after a month

00:04:00 Starting Aligned Wellness

00:07:00 Why procrastination is an identity problem

00:10:00 Getting specific about the life you want

00:16:00 Give more than you take

00:19:00 Pay yourself and stack your wins

00:29:00 Two lists for big goals

00:31:00 The crumble before the quantum leap

00:34:00 Acting as the person who's already there

00:36:00 The hourly identity check

00:41:00 Emotional discipline in business

00:44:00 Slow mornings and gratitude

00:55:00 Your reality is your identity from three months ago

00:56:00 Selling out the first retreat

01:21:00 Assume it will land with the right people

01:23:00 Social media is service media

Got a question about your own business right now? Drop it in the comments, I read every single one.

If you have any questions about the episode, have a burning question you would like me to answer on the show, connect with me and the rest of our incredible community on Instagram:

→ https://www.instagram.com/delusionalwithsammykennedy/
→ https://www.instagram.com/sammykennedyofficial