Steve Barton created The Game of Ten. In Portland, Maine, he was

arranging flowers at eight years old, standing on a stool in his

father's shop. At twenty-two he was three days from a one way

ticket to Germany when his mother called to say his father had had

a stroke and the business needed him. He stayed for thirty years

and took it from two hundred thousand to two million.

How he did it is the part your audience will recognize. A

wholesale license in Maine cost five dollars, so he bought one,

called growers around the country, and told them he had two good

clients. They were his own two shops. When Maine banned billboards

he put a mural on the side of his building instead and argued the

city planners into it.

Then he sold it, and spent the years since working out a framework

for the thing the numbers never answered. It is called The Game of

Ten, and about two thirds of the way through this episode he stops

explaining it and walks me through it live. Six phrases, about

twenty seconds. I said them out loud on my own show.

Find Steve at stevebartoncoaching.com, where you can also download

The Father, The Son, and The Aha Moment, the book he wrote with

his son. He is on LinkedIn as Steve Barton.

Hosted by Ashley DePiano, Duct Tape Marketing certified fractional

CMO.

New episodes every week.

Want to be a guest? connectidcrm.com/handshake-podcast