You Gotta NO! copertina

You Gotta NO!

You Gotta NO!

Di: Ebrima "Abraham" Sisay
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Every Leader Has A Story Learn the playbooks from leaders who built great companies and cultures without losing themselves and discover how you can apply them to your own leadership.Ebrima "Abraham" Sisay Economia
  • AI, Trust & Leadership: What 42 Years in Healthcare Taught Him | Paul Kempinski
    Sep 28 2026

    Artificial intelligence. Workforce trust. Leadership under pressure. Paul Kempinski spent forty-two years running healthcare organizations, and he believes leaders are facing a shift most of them have not grasped the speed of.

    Paul Kempinski, MS, FACHE, CEC is the President of Kempinski Consulting and the former President and CEO of Children's Mercy Kansas City. He spent four decades in healthcare leadership before retiring and becoming a certified executive coach — a decision he says he wishes he had made forty-two years earlier.

    In this episode, Ebrima Abraham Sisay and Paul Kempinski get into why AI is arriving at a pace organizations are not built for, what it means when machine learning begins to dictate rather than inform, and the collapse of workforce trust in leadership. Paul argues that the core attributes of a high performing leader will never change, no matter what the technology does, and that a leader's job is to make sure their people become the user of AI rather than its victim.

    The conversation closes on legacy, and on what a man who ran a children's hospital wants written on his tombstone.

    What we cover:
    — Why AI is happening at light speed and leaders are underestimating it
    — When technology stops informing you and starts dictating to you
    — Why workforce trust in leadership has fallen and what rebuilds it
    — Becoming the user of AI instead of the victim of it
    — The leadership attributes that never change regardless of technology
    — How Paul defines his legacy, and where his career ranks on that list

    Connect with Paul Kempinski:
    Website: https://kempinskiconsulting.com

    Sign up to the newsletter: https://nobrief.beehiiv.com/
    Watch more from You Gotta NO! — Leadership. Mental health. Real conversations: https://ygnpodcast.com

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    44 min
  • Consumer Psychology, Neuroscience & Why Customers Actually Buy | Grant Gooding
    Sep 15 2026

    Consumer psychology and Neuroscience. Why customers actually buy. After more than 500 market research studies, Grant Gooding's team found fewer than 1 in 25 organizations can correctly identify what matters most to their own customers.

    Grant C. Gooding is the Founder and CEO of PROOF, a Kansas City research company specializing in emotional market research — measuring the emotions and motivations behind buying decisions using neuroscience and behavioral science. Before founding PROOF, he spent roughly a decade in mergers and acquisitions as a certified business valuation expert, analyzing and transitioning hundreds of companies. It was there he became fixated on why nearly 70% of acquisitions fail, and the answer he found became his company.

    In this episode, Ebrima Abraham Sisay and Grant Gooding get into how personal beliefs concrete around age twelve and drive decisions for the rest of your life, why leaders are structurally blind to their own customers, and the ceiling on how many people a single culture can hold before it breaks.

    What we cover:— How beliefs form in childhood and shape every decision after— Why fewer than 1 in 25 companies know what their customers value— The 70% acquisition failure rate that started his career— Why leaders become victims of their own perspective— The natural limit on organizational culture and what to do about it— The leadership rule: good outcomes belong to your team, bad ones belong to you

    Connect with Grant Gooding:

    Website: https://proofpositioning.com

    LinkedIn: https://www.linkedin.com/in/grantgooding/

    Sign up to the newsletter: https://ygnsummit.com/
    Watch more from You Gotta NO! — Leadership. Mental health. Real conversations: https://ygnpodcast.com

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    42 min
  • Real Estate, Risk & Thinking Bigger at 24: The Developer Betting $38 Million on Kansas City | Zach Molzer
    Jul 23 2026

    Real estate development. Risk at 24. Raising $2.5 million in 30 days. What happens when a 24-year-old refuses to wait his turn and an entire city has to decide whether to take him seriously?

    Zach Molzer is the founder of Molzer Development and one of the youngest developers taking on major historic projects in Kansas City, including the iconic Aladdin. He is signing on $38 million worth of loans he doesn't have, working 100-plus hour weeks by choice, and building his entire portfolio in public.

    In this episode, Ebrima Abraham Sisay and Zach Molzer get into how a 24-year-old gets lenders and investors to look past his age, the 30-day sprint to raise $2.5 million that closed on day 29, and the loss in high school that rewired how Zach thinks about regret. His philosophy is simple: most people's regrets are not the things they did — they're the things they didn't do.

    What we cover:
    — Signing $38 million in loans at 24 and how he thinks about risk
    — Raising $2.5 million from 22 investors in 30 days
    — How to get taken seriously when every room says you're too young
    — Losing his best friend in high school and the philosophy it built
    — Why Kansas City thinks too small and what thinking bigger looks like
    — Age is just a number — competence and good people are not

    Connect with Zach Molzer:
    LinkedIn: https://www.linkedin.com/in/zachmolzer
    Instagram: https://www.instagram.com/zachmolzer

    Sign up to the newsletter: https://nobrief.beehiiv.com/
    Watch more from You Gotta NO! — Leadership. Mental health. Real conversations: https://ygnpodcast.com

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    42 min
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