This week on Don’t F*ck This Up, Lauren hosts a conversation with the Founder and Star Baker of Totally Sweet Baking, Brooksie Edmondson. Brooksie shares what it took to go from retail store manager with a vegan baking side hustle to full-time vegan baking company owner with a burgeoning list of wholesale clients. We discuss taking risks and having the right support systems in place, why growing your company is not always linear, and what it actually takes to make your passion into your full-time gig. Brooksie breaks down the true cost of your favorite treats, why she refuses to write on cakes, and finally spills the sprinkles on her favorite flavor of her famous pop tarts. Considering quitting your job? We’ve got a checklist for that, too. Listen in for the realities of small business ownership, stay for the excellent friendship vibes.

“I’m friends with all of my competitors.” - Brooksie Edmondson

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