There’s a particular kind of stuck that hits coaches and consultants when your next offer is emerging, but it doesn’t fit the usual boxes. You can feel it’s right, but the minute you try to market it, everything goes a bit wobbly.

You’re not “behind.” You’re early. And there’s a big difference.

In this episode, Samantha and Jeffrey Van Dyk breaks down what it really takes to build and sell “emergent work” without forcing it into a recycled funnel or borrowing someone else’s formula.

We talk about how to recognise when your old model has no life force left, how to stop looking for validation in marketplaces that are basically echoes of the past, and how to position work that doesn’t yet have a familiar label.

You’ll also hear a powerful framework that explains why some entrepreneurs thrive by competing in existing markets, while others are here to create entirely new ones and why getting the wrong kind of business support can quietly sabotage visionary ideas.

If you’ve been feeling like you’re “too early” or “too different,” take that as a signal, not a problem. This conversation will help you trust what’s emerging, find the people already hungry for it, and build messaging that makes your work land without you having to push.

WHAT YOU’LL DISCOVER IN THIS EPISODE:

1. 02:33 - Building offers and strategy from what’s true, not what’s popular
2. 06:07 - The unmistakable sign your business model has expired and how to let it go cleanly
3. 11:55 - Why trusting energy can save you from expensive mistakes and protect your capacity for what’s next
4. 14:52 - The emergent future versus the marketplace echo
5. 21:09 - Balancing spacious creation with decisive action and knowing when to move
6. 24:45 - How early clients reveal your next direction and show you exactly what to build next
7. 29:05 - Why the new idea often becomes a bigger business opportunity
8. 36:31 - Four entrepreneur types (and why most marketing advice fails innovators and visionaries)
9. 46:57 - The hidden block behind “I don’t know how to say this” and how to unlock your voice
10. 50:06 - How to sell emergent work without convincing by guiding buyers to the obvious yes

Got questions or want more business growth content? Follow us over at @thesamriley and @leonflitton

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