You know the good girl. She follows the rules, makes everybody proud, does everything she's supposed to do. She is me, and I have a feeling she might be you too. This episode was inspired by a recent keynote I gave in California, and I'm bringing it to the podcast because we don't talk about this enough: what it actually costs you to keep playing by everyone else's rules. We're going deep on the cultural conditioning that keeps women — especially Latinas — playing small, the moment I got laid off at 27 and felt relief instead of grief, and the solo trip to Puerto Rico that completely rearranged my life.

If you've ever felt the tension between who you are and who you've been expected to be, this one is for you.

WE GET INTO:

The question you need to sit with: has your ambition ever felt like too much?

Growing up in a Latino household where stability was the whole plan

Getting laid off at 27 — and why it felt like freedom, not failure

Why entrepreneurship doesn't fit our cultural script (and why that's okay)

The conditioning that keeps women dimming their light

The lie we keep getting fed: that wanting more is selfish

My solo trip to Puerto Rico and the question that changed everything

Choosing alignment over approval — and what that actually looks like

Why being the first also means being the blueprint

KEY TAKEAWAYS:

• Security is an illusion. Jobs are not guaranteed — so if nothing's guaranteed anyway, why are you playing small?
• Your visibility is not arrogance. It is leadership. Full stop.
• When women make money, everything changes. Ambition isn't selfish — it's the most generous thing you can do.
• The people questioning you aren't villains. They're just scared. Their definition of success was built around survival.
• Stop asking "what should I do?" Start asking "what would my life look like if I actually trusted myself?"
• If you're the first, you're also the blueprint.

TAKE THE NEXT STEP:

• Yo Quiero Dinero Private Membership
• Read my book, Financially Lit!
• Leave me a voicemail

This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.

Hosted on Acast. See acast.com/privacy for more information.

What does it actually take to step into your power? In this episode, I'm sitting down with Alexis Meruelo — second-generation Cuban-American business leader, founder of the Business of Her conference, and author of the brand new book Getting You Ready for Power — to talk about the real, messy, beautiful process of finding your purpose and owning it unapologetically. We're getting into her family's entrepreneurial roots, why she spent six months with a career coach just to answer one question, the concept of "business karma," and why more women need to stop self-rejecting before they even ask. This one is packed, mi gente. Let's get into it.

WE GET INTO:

00:00 — Introduction

00:26 — Alexis's background and family entrepreneurial roots

02:01 — La Pizza Loca, Sahara Las Vegas, and the Cuban immigrant hustle

04:02 — Pain, rejection, and hitting a wall in her 20s

05:00 — Hiring her first career coach and betting on herself

07:25 — Redefining success without the ring or the kids

10:03 — How to deal with your Latino family's opinions

12:03 — Living in alignment and the new generation of young women

13:41 — The mentorship gap and why we self-reject before we even ask

19:21 — Business karma explained

22:25 — Her role at the Meruelo Group and CSR work

24:32 — Career reinvention: nothing is ever wasted

27:37 — Launching the Business of Her conference

32:05 — Getting You Ready for Power — the book and the three-phase framework

34:52 — Final message: you are ready, do it scared

KEY TAKEAWAYS:

• The best investment you'll ever make is in yourself. Alexis hired her first career coach at her lowest point and it changed everything.
• Define success on your own terms. The ring, the kids, the "right" career path — none of it matters if it's not your vision.
• Your Latino family will have opinions. Let them talk, then go do your thing anyway.
• We reject ourselves before anyone else gets the chance. Don't say no for a potential mentor — let them say it. Most women never ask, and that's why most women never have one.
• Business karma is real. Lift other women, support other businesses, and it always comes back. The crabs-in-a-barrel mentality only keeps you small.
• Nothing is ever wasted. Every year in the wrong job still made you better. You can pivot at any age, any stage.
• Life goes in phases. Your purpose doesn't have to be your paycheck right now — and "not yet" is not the same as never.
• Believe in yourself. Build your team. Rise to lead. That's the three-phase framework — and it starts with doing the inner work first.
• You are already ready. Do it scared, and do it in baby steps.

CONNECT WITH ALEXIS:

• Alexis' Website
• Business of Her Website
• Alexis on Instagram
• Business of Her on Instagram

TAKE THE NEXT STEP:

• Yo Quiero Dinero Private Membership
• Read my book, Financially Lit!
• Leave me a voicemail

This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.

Hosted on Acast. See acast.com/privacy for more information.

She built a women-only party empire that makes six figures as a side hustle, got herself onto the team that created the Bad Bunny Super Bowl halftime show field team through sheer hustle and genuine relationships, and did it all while juggling a corporate job and navigating a health diagnosis doctors ignored for years. Delilah Dee is back on Yo Quiero Dinero this week and she brought EVERYTHING. We're talking real revenue numbers for her event planning business, the Bad Bunny behind-the-scenes tea, fibroids and fighting for your health as a Black or brown woman, and the financial literacy lesson she wishes someone had taught her earlier.

WE GET INTO:

00:29 – What is Jefatona? The elevator pitch

03:02 – Growing up with a hustle mentality (shoutout to mom)

05:27 – How she got hired at iHeart with no corporate background

08:00 – Getting furloughed during COVID and pivoting to virtual events

11:11 – Launching Jefatona & selling out a club in 24 hours

11:32 – Revenue breakdown: how parties actually pay

16:09 – Multiple income streams + negotiating Fridays off

17:15 – The real numbers: $60K year one, six figures by year two

24:12 – Walking away from the startup that didn't align

29:54 – How she got onto the Bad Bunny Super Bowl field team

37:32 – Behind the scenes of halftime show production

43:00 – The dress rehearsal that made her cry

48:07 – The fibroid diagnosis and advocating for your health

54:43 – What she wishes she knew: financial literacy

56:10 – Where to find Delilah + Jefatona

KEY TAKEAWAYS:

• You don't need the perfect resume to get into the room, you need to know your value and be able to speak to it with confidence. \
• Referrals are the most underrated growth strategy in business. Do great work, treat people right, and let the recommendations do the marketing for you.
• You can make real money in the events business — but you need to understand how the money actually flows.
• Walking away from money that doesn't align with your values is one of the hardest and most necessary things you'll do as an entrepreneur.
• Getting onto the Bad Bunny Super Bowl halftime show field team wasn't luck but years of genuine relationship-building paying off at exactly the right moment.
• Financial literacy isn't just for people who already have money, it's especially critical when the money starts flowing in. If you're building something real, get financially literate before the money arrives, not after.
• Black and brown women are disproportionately affected by fibroids and disproportionately dismissed when they report symptoms. If something feels off in your body, advocate for yourself.

CONNECT WITH DELILAH:

• Jefatona
• Instagram

TAKE THE NEXT STEP:

• Yo Quiero Dinero Private Membership
• Read my book, Financially Lit!
• Leave me a voicemail

This episode of Yo Quiero Dinero was produced by Heart Centered Podcasting.

Hosted on Acast. See acast.com/privacy for more information.