Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style. There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event. I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… The Script… Intro Welcome to this edition of Yacht Business partly recorded in Jeddah where one of the preliminary rounds of the America’s Cup has just been delivered – in style.  There is a lot to unpack here – from prejudiced pre-event commentary by sections of the western and social media to lessons in destination marketing and stakeholder management to direct comparisons between this event and the SailGP Dubai event.  I’m going to try and cover all of these things.. BUT FIRST we have a special interview with David Graham, CEO of World sailing… David Graham Live interview…  America’s Cup Preliminary Event in Jeddah In the interests of disclosure, […]

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In this episode, I talk to Nick Houchin, Head of Marketing for sailing apparel brand Musto. We chat about how he got into the business, innovation and challenges around keeping a brand relevant and top of mind. Show Notes & Bookmarks The phrase “There is no such thing as bad weather, only bad clothing” is often attributed to the Norwegian saying, “Det finnes ikke dårlig vær, bare dårlig klær.” This saying reflects the Scandinavian approach to dealing with challenging weather conditions. In regions with cold climates like Norway, Sweden, and other Nordic countries, people emphasize the importance of proper clothing to stay comfortable and safe in various weather conditions. It encourages individuals to be prepared and properly dressed for the weather, rather than simply avoiding or complaining about it. ChatGPT – What do you think?

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In this episode of the Yacht Business Podcast, recorded at the Sydney Boat Show, host David Fuller explores disruptive technology, innovation, and the state of sustainability in the boating industry. The Boating Industry Association introduced the inaugural Sustainability award, won by Go Boat. However, sustainable boating examples were scarce, with Eyachts’ RAND range being a standout. Interviews with Ross Turner and Peter Hrones from Carbon Yachts shed light on market trends and the game-changing fully foiling Candela boats. David Meehan from Mercury discussed the smaller, outboard engine boats. The Boat Show also featured a ‘Sailing and paddling’ showcase with interviews by Nic Douglas. Bookmarks & Show Notes

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