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YOU Matter, in Business

YOU Matter, in Business

Di: Ariel Faith
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Your Brand, Your Story, and Your Success | YOU Matter in Business! Honest conversations for women in business: entrepreneurs, owners, and founders. We tackle mindset and growth, marketing strategy, visual brand alignment, and small business tips, from taming the marketing beast to the inner work that helps you succeed. Hosted by Ariel Faith, a brand marketing strategist and photographer who brings strategy, story, and photography together in one clear voice. Expert guests join us too. Brought to you by Ariel Faith LLC | arieljoyfaith.comAriel Faith Economia
  • E73 Finding Clarity and Intention in Chaos Vannara Loch and Ariel Faith
    Nov 4 2026

    How Vannara Loch rebuilt her life and mindset in Cambodia.

    In this week’s episode of You Matter in Business, we explore an inspiring journey of resilience and purpose with Vannara Loch, who bravely transformed her life after leaving everything behind in France to start anew in Cambodia.

    The Shift from Chaos to Clarity

    Vannara’s story begins with a bold decision: to prioritize her daughter over a fast-paced life in France that left her feeling rushed and disconnected. “I didn’t remember breathing. It’s always running and rushing. If I didn’t take care of myself, I could not take care of my daughter.”

    Her experience highlights the challenge many face in balancing personal ambitions and family responsibilities. Vannara chose to be a present mother, rejecting societal norms that often prioritize work over emotional connection.

    Understanding Systems and Psychology

    With a background in computer engineering, Vannara blends systems thinking with human psychology to help others realign their lives. She emphasizes the importance of recognizing that our lives operate like complex systems: “If one part is weak, the whole system suffers. When I learned to listen to my body, I could identify what needed attention.” This perspective allows her to guide her clients in understanding their behaviors and making impactful changes.

    Introducing the Unshakable Mind

    Vannara has developed a method called the Unshakable Mind, which serves as a daily protocol for individuals seeking to realign their habits and mental states. “It’s not about being a coach; it’s about giving people a system they can use anytime.” Through this framework, she equips individuals with tools to navigate their personal and professional lives more effectively.

    A Day in the Life

    Vannara shares a relatable example of how hormonal changes can disrupt daily life. By recognizing these shifts and utilizing her tools, she can maintain balance and respond thoughtfully rather than reactively: “Take a step back to take care of yourself first and listen to your own body before you move to take care of others.” This approach nurtures self-awareness and emotional intelligence, vital for both personal fulfillment and professional success.

    Cultural Reflections

    The conversation also highlights cultural contrasts between Cambodia and France. Vannara notes how social interactions differ, illustrating how cultural context influences our perceptions and behaviors. “In Cambodia, we smile and care for each other; in France, it’s just a quick hello.” Such insights remind us of the beauty in understanding and adapting to different cultures.

    Vannara’s journey encourages us to reflect on our priorities and the systems we inhabit.

    As we navigate our daily lives, let’s remember to pause, assess, and realign with intention. For more insights and to hear the full discussion, tune in to the entire episode!

    Brought to you by Ariel Faith, Visual Story Strategist. I bring Strategy, Story, and Photography together for One Clear Voice - showing a way to tame the marketing beast and how to make it Sustainable. arieljoyfaith.com

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    39 min
  • E72 From Engineering to Entrepreneurship: Nikki Chang-Powless's Journey and Ariel Faith
    Oct 28 2026

    Discover the secrets to marketing mastery and business success.Nikki Chang-Powless, an award-winning business strategist and Amazon best-selling author, shares her journey from engineering to entrepreneurship and offers invaluable insights into effective marketing strategies for small business owners.

    The Transition from Engineering to Business

    Nikki's background in engineering is an unexpected yet fascinating foundation for her current work. "Engineers build things and they fix problems," she explains, illustrating how her skills translate into helping small business owners tackle their challenges. After spending years in the corporate world, she discovered her passion for guiding entrepreneurs in their critical early years. She emphasizes that success comes faster with the right team and strategy.

    Marketing Mysteries Unveiled

    In her latest book, *Marketing Mystery to Marketing Mastery*, Nikki aims to demystify marketing for heart-centered entrepreneurs. She candidly shares her own struggles with marketing, admitting, "I absolutely hated marketing" before realizing its potential.

    A common misconception she addresses is the belief that certain marketing methods work universally. "If it works for one company, it may or may not work for another," she notes. The key is understanding the foundational elements necessary for success.

    Understanding Your Audience

    Nikki emphasizes the importance of tailoring marketing strategies to the specific needs of service-based businesses. The relationship-building aspect of service marketing is crucial; as she points out, "With services, you need to build your credibility, you need to build that relationship, that trust." This is distinctly different from product marketing, where the focus is often on immediate appeal.

    The Importance of Foundations

    Reflecting on her experience, Nikki highlights the necessity of establishing a solid foundation before diving into marketing tactics. She advises entrepreneurs to assess their messaging and ensure they have the right pieces in place. The essence of her message is clear: effective marketing requires thoughtful planning and understanding of both the market and the business's unique offerings.

    As Nikki puts it, "I want to help people make decisions that are right for them, not just what everyone else is doing."

    Nikki’s journey from engineer to business strategist is a testament to the power of adaptability and continuous learning. Her insights remind us that understanding the fundamentals of marketing can lead to greater success and fulfillment in business.

    From Engineering to Entrepreneurship: Nikki Chang-Powless's Journey and Ariel FaithTo dive deeper into Nikki’s strategies and insights, check out her book, Marketing Mystery to Marketing Mastery, and join the conversation about building a successful business without losing sight of your passion. https://www.amazon.com/dp/106770471X?lv=shuf&channelId=500&plpRedirect=mhFallback

    Brought to you by Ariel Faith, Visual Story Strategist

    I bring Strategy, Story, and Photography together for One Clear Voice - showing a way to tame the marketing beast and how to make it Sustainable. arieljoyfaith.com

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    49 min
  • E71 Navigating Marketing Challenges with Monique Johnson and Ariel Faith
    Oct 21 2026

    Insights on branding, social media, and accountability in marketing.

    In our latest conversation, Monique Johnson opens up about the complexities of marketing and branding, especially in the context of being a solopreneur.

    Branding vs. Marketing

    Monique emphasizes the difference between branding and marketing. Branding involves the intentional choices made to shape how others perceive you — from colors and logos to the images used in marketing. In contrast, marketing is all about the messaging: the words and copy that communicate your message to the audience.

    "The image we present to the universe says different things, right?" — Monique Johnson

    Facing Social Media Challenges

    When discussing the challenges of social media, Monique admits her reluctance to engage with it initially.

    "Social media has been my hardest thing, and it's really hard for me to be consistent on something that feels like I'm grinding my teeth." — Monique Johnson

    She sees the recent shift towards more authentic, raw content on platforms like YouTube as a positive change that aligns better with her comfort zone.

    Focus and Accountability

    Monique shares her journey in managing multiple marketing strategies while balancing motherhood. She points out the importance of focusing on one thing at a time to be more effective.

    "You will get way more done if you just do this thing, this thing, this thing..." — Monique Johnson

    She also highlights the need for accountability, noting how setting high expectations often leaves her feeling unfulfilled, even as she makes progress.

    Building a Community

    Monique is currently working on building her free school community, which she hopes will funnel traffic and support her marketing efforts. She has found that even without active posting, her community is still growing.

    "The cool thing about school is that it works for me. I like this; I should have done this a long time ago." — Monique Johnson

    As she navigates these challenges, Monique's insights serve as a reminder that marketing is a journey filled with learning and growth. If you're in a similar position, remember to take it one step at a time and lean on your community for support.

    Join her Community on Skool - https://www.skool.com/dateformarriagesuccess/about?utm_source=skooldotcom&utm_medium=website&utm_campaign=discovery_search_group_link

    For more insights from Monique, listen to the full episode.


    Brought to you by Ariel Faith, Visual Story Strategist

    I bring Strategy, Story, and Photography together for One Clear Voice - showing a way to tame the marketing beast and how to make it Sustainable. arieljoyfaith.com

    Mostra di più Mostra meno
    40 min
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