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If you want to grow a private pay business without getting stuck in overthinking, you need a clear approach to CEO decision-making. In this episode, I share the simple formula I use to make confident decisions in group practices, especially when money, hiring, and growth are on the line.

In this episode, I walk you through my personal CEO decision-making formula for running private pay group practices. I see so many clinicians freeze when it comes to financial decision-making, worried about making the wrong choice or taking the wrong risk. I break down how I evaluate decisions in my own group practices, including when to trust my gut, when to run the numbers, and when to bring in outside support.

I share real examples from my private pay practices to show how CEO decision-making actually works day to day. This is not a theory. This is how I protect profitability, avoid catastrophic mistakes, and keep my group practices growing sustainably. If you want a clearer framework for financial decision-making in your business, this episode will help you move forward with confidence.

1. What CEO decision-making really looks like in private pay group practices
2. How I use gut checks as part of financial decision-making
3. Why simple math matters more than perfect spreadsheets in group practices
4. Evaluating risk without letting fear control your CEO decision-making
5. When to make decisions solo and when to get help with financial decision-making
6. Protecting profitability while growing private pay services
7. How to avoid costly mistakes in group practices by thinking like a CEO

Strong CEO decision-making is not about avoiding risk. It is about making informed financial decision-making choices so your private pay group practices can grow in a way that actually feels worth it.

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If you're interested in working with me, please reach out to my direct email at hello@worthitpractice.com or schedule a 20-minute free consultation.

Listen to The Educated Parent Podcast

My practices:

Thriving Child Center

PCIT Experts

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Some years change everything. This conversation is about what happens when the hardest year of your life forces you to redefine your business identity, step fully into practicing leadership, and build a thriving practice anyway.

In this episode, I sit down with my close friend and fellow entrepreneur, Kristin Mervich, to talk about how she built a thriving practice during the hardest year of her life. Kristin shares how her business identity shifted almost overnight when a personal crisis required her to move from clinician mode into true CEO mode. What stands out most is how practicing leadership did not come from perfect planning, but from decisive action, self-trust, and letting go of fear.

This conversation is an honest look at what it means to grow a thriving practice when circumstances are far from ideal. Kristin reflects on how the hardest year accelerated her growth as a leader, reshaped her business identity, and forced her to practice leadership in ways she never expected. If you are navigating uncertainty, motherhood, illness, or simply a season that demands more from you, this episode offers perspective grounded in real experience.

1. How the hardest year of Kristin’s life reshaped her business identity
2. What practicing leadership looks like when perfection is no longer an option
3. Letting go of fear and control to build a thriving practice in crisis
4. The mindset shift from therapist to CEO through practicing leadership
5. Why redefining your business identity can unlock faster growth
6. Building a thriving practice that supports real life, even in the hardest year

This episode is a reminder that a thriving practice is not built by avoiding hardship, but by allowing the hardest year to refine your business identity and strengthen your capacity for practicing leadership.

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If you're interested in working with me, please reach out to my direct email at hello@worthitpractice.com or schedule a 20-minute free consultation.

Listen to The Educated Parent Podcast

My practices:

Thriving Child Center

PCIT Experts

CONNECT WITH KRISTIN MERVICH:

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Email kristen@thenormother.com

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Building a specialty clinic inside a larger practice can completely change the way you grow, market, and position your business. In this episode, I share exactly how I built PCIT Experts as a niche specialty within Thriving Child Center and what I learned through every stage of practice development. If you are starting a practice or refining the one you already have, this behind-the-scenes breakdown will help you decide whether a niche specialty is the right next move.

Many psychologists think adding a specialty clinic means giving up generalist work or limiting who they can help. My experience has been the opposite. Creating PCIT Experts as a niche specialty allowed us to increase referrals, strengthen our private pay positioning, and expand across PSYPACT states. It became one of the strongest parts of our practice development, even though I was not originally planning on starting a practice with a specialty track at all.

Here is what I cover:

• How a niche specialty like PCIT can strengthen a generalist clinic instead of narrowing it
• What to expect when starting a practice with two brands under one umbrella
• The pros and cons of building a specialty clinic when it comes to referrals, marketing, and operations
• The biggest practice development lessons I learned while launching PCIT Experts
• Why adding a niche specialty can accelerate growth and create clarity in your systems

If you have been wondering whether a specialty clinic makes sense in your business, this episode will help you understand the strategy behind it, especially if you are starting a practice, expanding your services, or looking for your next phase of practice development. A niche specialty can be a powerful foundation for growth when used intentionally.

LET’S CONNECT:

Join the Worth It newsletter!

Website

Watch on Youtube

If you're interested in working with me, please reach out to my direct email at hello@worthitpractice.com or schedule a 20-minute free consultation.

Listen to The Educated Parent Podcast

My practices:

Thriving Child Center

PCIT Experts