Didn't think the Tradwife Movement would make its way to U.S. workplaces? It's here. Here's what we can do about it.

Half of Americans want a return to traditional gender roles. But here's the breakdown that should worry you: 60% of men vs. 40% of women. That's a 20-point gender gap—and it's affecting your workplace whether you realize it or not.

What if the tradwife trend isn't just TikTok noise—what if it's quietly undermining your career advancement, normalizing sexism at work, and making "mom guilt" even worse?

In this episode, I'm unpacking how cultural shifts toward traditional gender roles are pushing women out of the workforce—and why job sharing is one of the most powerful tools to fight back with real equity at work AND home.

In episode 53:

• The polling data that reveals the gender divide (Gen Z gap: 19 points!)
• Why the tradwife movement is gaining traction—and the 5 forces driving it
• 4 major ways this cultural shift is affecting your workplace right now
• 👩🏽‍💻 3 things employers can do to combat these shifts and keep women in leadership
• 📈 3 strategic moves for working mothers navigating cultural pressure
• 💡 The secret hidden benefit of job sharing: organic gender equality at home (without fighting about it)
• My personal story of how job sharing with a 6-month-old changed everything—including my marriage dynamics

Here's what blew my mind: When you job share at work, you start applying the practice everywhere—trusting your partner to parent their way, giving up control, sharing the mental load. It happens naturally, without the friction.

Could job sharing be the secret weapon to render the Tradwife Movement impotent?

Featured Research:

• Most Men Want a Return to Traditional Gender Roles, but Women Aren't So Sure, The 19th*(September 2025)
• McKinsey "Women in the Workplace" Report
• "American Women Are Leaving the Work Force. Why?" by Jessica Grose, The New York Times
• Eve Rodsky's "Fair Play" framework

Resources:

• FREE Guide to Job Sharing 👉 workmuse.com/guide
• What are your thoughts? 🤔 DM me on LinkedIn or leave a voice memo
• Join Work Muse Facebook Community: Job Share, Live Life + Slay Work

As a feminist and gender equity champion, this episode is personal. The world feels unstable right now, but understanding how cultural shifts affect us means we can meet the challenge while elevating women in the workplace.

Episode Website: workmuse.com/53
Transcript:

Send Melissa a Text Message.

RATE, REVIEW & FOLLOW ON APPLE PODCASTS

Thank you for supporting my bootstrapped social good business and mission!

“I love Melissa and Jobshare Revolution.” <– If that sounds like you, please consider leaving me a 5⭐ rating and review! Click here, scroll to the bottom, tap to rate 5⭐ , and select “Write a Review.” Then be sure to let me know what you loved most about the episode!

Also, if you haven’t done so already, follow the podcast. This helps me support more people—just like you—to find true work-life balance. 🙌🙌