Today we are talking endurance.

We breakdown the quote: “The trick in any field, from finance to careers to relationships is being able to survive the short-run problems. So you can stick around long enough to enjoy the long-term growth.” from Same as Ever by Morgan Housel’s.

Housel basically says the real trick is surviving the short-term problems long enough to benefit from the long-term ones. Which sounds obvious until you are in the middle of the short-term problems and losing your mind.

In case you were wondering, the short-term problems never go away. They just change shape. Different job. Same stuff. New title. Same annoyances. Different company. Same human behavior.

Endurance does not get nearly enough credit at work. Talent gets praised. Intelligence gets rewarded. Big ideas get airtime. But most careers are built by the people who can stay steady when things get boring, messy, repetitive, or just plain annoying.

We talk about what endurance actually looks like in real life. Not grit as a poster on the wall, but the ability to compartmentalize, keep perspective, and not spiral every time something goes sideways. Showing up with energy even when you do not feel inspired. Doing the work in front of you instead of obsessing over everything else.

We also get into effort. The stuff that takes no talent. Being prepared. Paying attention. Staying focused. Not quitting early just because something got hard or uncomfortable.

If work feels heavy right now, if you are tired of the short-term problems and wondering when it gets easier, this one is a reminder that staying power matters.

This is WORK. Underlined.

Meet Ariana Ferwerda. She’s the founder of Halfdays. She’s looked at women’s ski apparel, thought it sucked and decided to do something about it.

Ariana saw a real gap in the market. Women’s ski gear that was either technical and ugly or cute and useless. She talks about trusting her instinct on opportunity, what it was like to raise money ‘early’ in her career, building a brand and an inventory heavy business in a highly competitive category without pretending she had it all figured out.

We also talk about gatekeeping in the outdoor industry - what it’s like to break in and break thru.

We also get into why women have been asked to choose between function and identity for so long.

If you have ever looked at a product and thought someone should fix this, or wondered how frustration turns into a real business, this one is worth your time.

This is WORK. Conversations.

Watch full episode on YouTube.

In this episode of WORK Net Net, Erika breaks down why worry feels productive but rarely helps. From the illusion of control to the mental toll of trying to plan for outcomes you cannot predict, this conversation looks at anxiety as an affliction, not a strategy. If you have been spiraling, overthinking, or lying awake trying to solve problems that have not happened yet, this episode is about learning how to trust yourself more and conserve your energy for what actually matters.