Women in Social Listening and Insights copertina

Women in Social Listening and Insights

Women in Social Listening and Insights

Di: Jackie Cuyvers at Convosphere
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A proposito di questo titolo

The "Women in Social Listening and Insights" podcast is a must-listen for anyone looking to stay informed and inspired about the ever-evolving field of socialintelligence. Every episode features interviews with women who are leaders in this field, including entrepreneurs, executives from enterprise companies, professionals from leading agencies, and academics. Through conversations with these inspiring guests, you'll gain invaluable insight into the successes and challenges they face working in such a dynamic and fast-paced industry.


Each interview dives deep into their career journey, discussing topics like how they prioritise their day-to-day tasks, the best practices they use to retain competitive advantage and innovative. The podcast also covers the latest trends in data analysis and research methods specific to social intelligence so that listeners can stay ahead of the curve. Plus, each episode provides insight on how to build meaningful relationships within the field as well as actionable advice for those interested in launching or advancing their careers.


If you're looking for an inspiring space where you can learn all about social intelligence from some of the best minds in the business, then subscribe now to "Women in Social Listening and Insights."

Copyright 2024 Jackie Cuyvers at Convosphere
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  • [Podcast] From Signal to Strategy: Cara Buscaglia on Speed, AI and Modern Social Intelligence
    Feb 11 2026

    Jackie Cuyvers meets with Cara Buscaglia, who leads strategy and innovation at Talkwalker (now part of Hootsuite), about how social intelligence is evolving in the age of AI. From her early career in PR to shaping global insight strategies, Cara reflects on what “speed” really means today, the push to democratise social listening, and why connecting social data with business metrics is the next frontier.

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    39 min
  • Reading Culture Through Feeds: Tubular Lab's Leila Akhavan on Social Video Insights
    Jan 5 2026

    Jackie Cuyvers sits down with Leila Akhavan, Senior Strategist at Tubular Labs, to reflect on her journey into social video intelligence – from her early days at the Ellen DeGeneres Show’s digital network to working closely with brands and platforms today. They talk about how social video data helps surface cultural shifts, shape partnerships and guide decisions, as well as the growing role of AI and why curiosity and storytelling still matter.

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    19 min
  • Beyond Metrics: Ishbel Macleod on the Questions Brands Forget to Ask
    Oct 29 2025

    In this episode, Ishbel Macleod, Head of Research and Insights at We Are Hydrogen, shares how her curiosity led her from journalism into social intelligence. She discusses using AI to analyse large datasets, streamline tagging and uncover hidden insights – while keeping human interpretation at the core. Ishbel explains how her team turns social data into action, why authenticity and real voices build trust online and how brands can move from trendspotting to meaningful storytelling. She also reflects on the future of social listening, the rise of new platforms and offers practical advice for anyone looking to start a career in insights.

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    36 min
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