297 / How are authors adapting in 2025's changing publishing world? Sara Rosett, Jami Albright, Nicholas Harvey, and Douglas Pratt share lessons learned, trends they’re seeing, and practical strategies from their own writing careers.

• Sales trends and challenges in 2025
• Experimenting with book marketing
• Special editions and direct sales
• Using Patreon and subscriptions
• Impact of AI on publishing
• Social media strategies for authors
• Facebook ads and Amazon changes
• Reader engagement and superfans

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⚡Links:

Two Authors Podcast: https://thetwoauthorschatshow.podbean.com

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🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast

296 / Do you want to leverage your author website, use AI tools efficiently, and prune your tasks strategically so you can sell more books and focus your creative energy where it counts?

Thomas Umstattd Jr. shares insights on optimizing your book pages, using AI wisely, and making tough choices to thrive in a crowded publishing world.

• Why your book page matters for both readers and AI discovery
• Tips to optimize book pages for GEO (generative engine optimization)
• Innovative uses of AI tools for marketing and productivity
• Strategies for pruning projects and focusing your efforts
• Evolving business model for nonfiction and why community matters now more than ever

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

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⚡Links:

Author Media: https://www.authormedia.com

Jami’s workshop: https://www.jamialbright.com/authorworkshops

Sara’s letter subscription: https://sararosettbooks.com/products/mysteries-in-the-mail (Preorder open until Dec 8, 2025)

Affiliate signup for letters: https://sararosettbooks.affiliatery.staqlab.com/partner/signIn

How to Create a Sales-Optimized Book Page for Your Website: https://www.authormedia.com/how-to-create-sales-optimized-book-pages-for-your-author-website/

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Support the show

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast

295 / Curious how authors can build thriving, sustainable careers—even without rapid releases or a huge backlist?

Matthew J. Holmes shares how he transformed his wife’s books into a six-figure business, the realities of book advertising, and the mindful strategies indie authors need now.

• Turning a single slow-release series into a profitable business
• Simplicity vs. complexity in book marketing and ads
• Importance of advertising platform focus
• Common mistakes in author advertising strategies

💙 Become a supporter of the podcast https://wishidknownforwriters.com/support

• Access to backlist of exclusive supporter episodes
• Private slack group
• Shoutout on a future episode

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⚡Links:

• https://www.matthewjholmes.com/
• https://www.matthewjholmes.com/courses
• Sara’s Mysteries in the Mail letters: https://sararosettbooks.com/products/mysteries-in-the-mail
• Jami’s workshop: https://www.jamialbright.com/authorworkshops
• Joanna Penn’s podcast about Author Nation Lessons Learned: https://www.thecreativepenn.com/2025/11/17/lessons-learned-from-author-nation-2025-with-joanna-penn/

Send us a text

Support the show

🚀 Jami’s Launch Plan https://www.jamialbright.com/authorservices

❤️ Jami’s books https://amzn.to/3wSraA5

🔎 Sara’s books https://www.sararosett.com/bibliography/

📚 Sara’s How to Write a Series book and audiobook: https://www.sararosett.com/how-to-write-a-series/

The Big List of Craft and marketing books mentioned on WIKT podcast episodes https://bookshop.org/lists/recommenced-resources-for-writers-from-the-wish-i-d-known-then-podcast