Arjita Sethi is a serial entrepreneur, physical therapist, certified yoga teacher, Ayurveda practitioner, and meditation expert, recognized as a leading voice at the intersection of AI and wellbeing. She is the founder of Shaanti, an AI-powered wellness platform creating personalized rituals rooted in Ayurveda, and New Founder School, which equips entrepreneurs with practical strategies to launch and grow sustainably. Arjita sits on the advisory board of the NASDAQ Entrepreneurial Center, teaches entrepreneurship at San Francisco State University, and has impacted hundreds of thousands of people across 40 countries through her businesses, teaching, and advisory work. A TEDx speaker, angel investor, and advocate for women in technology, she brings her philosophy of life-synced success into her work as a partner and mother.

🔑Key Takeaways🔑

📝 🤖 Ancient Meets AI: How AI enables highly personalized and holistic Ayurvedic wellness rituals, routines and practices to your unique body type and your current season of life. While Ayurveda teaches that every person is unique and needs personalized wellness routines, AI and data makes those customized health recommendations available 24/7.

🛠️🔥 Redefine Success by Your Own Metrics: After scaling then shutting down a venture-backed AI startup, Arjita made a conscious decision to bootstrap her businesses for more autonomy, sustainability, and alignment with her personal values. There is no "one size fits all" in entrepreneurship. Learn how she bootstrapped her virtual business school, grew it to $1 million in annual sales, and stayed true to her values (and wellbeing!).

❤️ 🤝 Transparency & Vulnerability Build Community: Learn how Arjita created a thriving support network for other entrepreneurs by openly sharing her struggles and learning from failure. She says: "99% of businesses might fail, but 99% of entrepreneurs don't."

🌱 ✨Entrepreneurship as a Spiritual Journey: Forget overnight success stories—real entrepreneurship involves failure, resilience, vulnerability, and growth. Learn the importance of self-awareness and sharing our journeys to support other women.

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More about Arjita at New Founder School

https://newfounderschool.com/

Special January Launch Offer: Start the year with intention! Visit findshanti.com to access Shanti at the launch price of $200/year. PLUS get access to Arjita Sethi's masterclass on the foundations of Ayurveda and how to build holistic habits.

Martine Cohen is a transformative coach and former corporate attorney dedicated to empowering individuals to lead themselves authentically, separate their identity from their emotions and thoughts, and make choices from a place of deep inner awareness and alignment. Author of No More Layers: Discover Your Inner Power and Reclaim True Freedom From the Inside Out, Martine believes that true success comes from within, and she is passionate about guiding others to find ease, joy, and fulfillment by removing the layers that obscure their inner light. As both a lawyer and corporate leadership consultant, Martine is known for her ability to help high-achieving professionals navigate personal and professional transitions.

🔑Key Takeaways🔑

📝✨How to be a Master Communicator: Why everything starts within you, and how to reframe your inner dialogue, show up to the person not conversation topic, and engage through active listening, negotiation, and compassion.

💬💪The Antidote to Fear is Curiosity: Why fear only exists in future; not in the present.

"When the brain gets curious, it forgets to be afraid. And when the brain gets curious, it leans into something rather than away from it…. fear does not exist in the present."

❤️ 🚀 Awareness, Adventure and Alignment Drive Growth: Learn Martine's 3-pillar process, starting each day with a check-in: get curious about your thoughts, notice what's driving your actions, and make decisions that feel truly aligned with who you are.

🧠 💡 Success Blocks Are Layered and Unique: How women entrepreneurs often grapple with both the fear of failure and the fear of success, usually rooted in early conditioning or societal expectations. Rather than adopting a "masculine" approach to leadership and business, Martine urges women to lean into their authentic strengths—intuition, communication, multitasking, and a creative vision—for sustainable success.

🛑🔥From Crisis to Calling: Martine's own journey was catalyzed by a traumatic brain injury. Losing her identity as a high-achieving strategist, she faced fear and darkness head-on. This led her to discover that "we're not our brains," and propelled her to help others transform from the inside out.

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More about Martine at Martine Cohen

Celi Arias is the CEO and Founder of The Grown Ass Business, where she guides entrepreneurs through her proprietary methodology, Key Growth Systems, to build strong business foundations. Recognized as a top coach by The Upside in 2024, Celi helps clients break free from revenue plateaus and burnout by focusing on core business principles over quick fixes. Her approach emphasizes clarity and control, optimizing essential business departments to ensure solid foundations for scaling up to seven figures and beyond. She's busy building software to scale her own business, now in beta at Get Scale.

🔑Key Takeaways🔑

🚀 🤝 Moving from the "Messy Middle": How to get past the "invisible ceiling" in your business and scale past the plateau. Often ambitious founders plateau because we're told to "lean into your strengths" and stay in our zone of genius. That works—until it doesn't. So many founders reach an invisible ceiling, and the tempting response is to just double down on what you're already good at. But doing more of what worked before isn't enough to create multi-seven-figure growth. Hint: the answer is never working harder, hiring more people like you, or doing more of what you're already doing.

🌱 🔄 GAB Method: Learn the Grown Ass Business method to overcome your blind spots. It's all about SHOWING (not just telling) you where you're missing the mark. By visualizing the six core "growth engines" of your business, she helps founders pinpoint the weak spots—be it sales projections, marketing effectiveness, or operational systems. This approach helps solopreneurs and early-stage teams work smarter, not just harder, as they scale.

📈 💰More is not a Number: Whether you're at six figures or scaling beyond, having clear sales projections, knowing your cycles and analyzing your financial data and other KPIs is foundational. "More" isn't a number you can measure!

🎯 🔥Focus on Profitable, Simple Offers: Service businesses often overwhelm themselves and their prospects with too many options. Get laser-focused—2-3 clear offers with intentional, strategic pricing can make all the difference.

💪⚡Build the Right Team (and Systems): Scaling isn't about hiring more people who are just like you. Fill the gaps in your business by mapping your blind spots and bringing in complementary skills, so all growth engines are aligned and working together.

🎙️Subscribe to Wings and get the full Show Notes at https://bit.ly/Wings963