Crazy story.

Walter Georis wrote the soundtrack to the iconic surf film, The Endless Summer. With desires to make it big in music, the soundtrack would be their swan song in show business. What happens after, is shear career poetry.

I have to tell you that sitting down with Walter Georis was the kind of podcast taping that makes me glad I do this show. There's something about a man whose life story connects surf music, fine dining, art, and wine that just puts a smile on your face—especially when he unspools it with such humble, matter-of-fact wisdom.

Now, I didn't know much about Walter Georis before a friend tipped me off. I got an email out of the blue—one of those you almost skip past in your inbox. My friend, who I used to surf with in Palos Verdes, had been up late thinking about "The Endless Summer." He does a quick search, and boom—finds out that the guy who wrote the music for that iconic film now owns a winery up in Carmel Valley. He tells me, "Paul, you've got to talk to this guy!" And, boy, am I glad I did.

From the start, Walter Georis came off with a grounded, European sensibility—someone raised on the value of seasons, making things from scratch, and, most importantly, letting nature express itself. I loved his opening line: "I don't do anything to the wine to manipulate it…" For him, a vintage is a vintage, and that's the story in the bottle. As someone who's spent a lifetime talking with both big-shot and backyard winemakers, this kind of honesty always jumps out at me.

What floored me about Walter Georis was the stories. Here's a Belgian kid, can hardly swim, never surfed, but ends up shaping the sound of California's surf music scene in the sixties! He and his buddies, playing in garages and school gyms, end up composing for "The Endless Summer"—and not by luck, but because they show up, put in the hours, and play for the right parties (and some of the right glassers, too—if you know, you know). And, this is the kicker—he does all this as a French speaker, blending right in with the "stoked, it's a trip" Southern California crowd.

But Walter Georis's life isn't about hanging onto some faded record label glory. He's got this restless, creative spirit. After the music, he turns to art, painting eight hours a day in Carmel, living on the cheap. He spends years finding his style, blending the abstract with the figurative—until, naturally, he finds himself in the hospitality business, opening Casanova and La Boheme Song with his family. This is what I love: the European model, building legacy, not just chasing a fast-growing, flash-in-the-pan restaurant business. And Walter Georis gets it right—places that become international, drawing in everyone from actors to race car drivers, all wanting a piece of that Carmel magic.

But for me, this episode really shines when we dig into the winemaking. Walter Georis talks about honest wine—the idea that you don't mess with what the vineyard gives you. He gets animated describing the soil, the minerality, the farming, the blending. He talks of Merlot and Cabernet, about planting olive trees, raising sheep (well, until the insurance company got involved)—all these things that anchor you to the land and seasons. He reminds me that great wine isn't about ego or a label; it's about caretaking, patience, storytelling.

The conversation wraps with stories of his mother giving birth during the Battle of the Bulge in a wine cellar. There's a sense that all these threads—history, survival, family, creativity—flow right into the glass he pours. A life, a terroir, an honest wine.

And that, my friends, is why I do Wine Talks.

#WineTalks #WalterGeoris #PaulKalemkiarian #CarmelValley #EndlessSummer #SurfCulture #Winemaker #CaliforniaWine #MusicHistory #RestaurantLife #HonestWine #ArtAndWine #WinePodcast #BordeauxVarietals #CasanovaRestaurant #WineStories #VineyardLife #Terroir #FarmToTable #AmericanWine

I have been selling direct to the consumer in the wine trade for over 35 years. The industry certainly is not what it was; in some ways, better, in other ways, not so much. I've seen it all...well, at least most of it.

The month and year I started with the Original Wine of the Month Club, my father was featuring a Romanian wine; mind you, Romania was still under Soviet rule. In this episode, I speak with Dr. Marinella Ardelean, expert on Romanian wine.

I have to tell you, having Marinella Ardelian on the show took me back, and not just because she reminded me that the first Romanian wine I ever sold—way back in 1989—was a $2.50 Sauvignon Blanc from a winery called Premiat. There's something poetic about opening an episode by unearthing an old newsletter my late father wrote about that wine, especially since it was the same month I joined the family business. Wine really does have a way of sharpening your memory. The nose, the flavor, even the price tag—they stick with you.

The conversation started with that kind of serendipity, but Marinella Ardelian quickly brought us to the present. She's based in Venice, waves the flag for Romanian wine, and has this bright, unfussy way of making big topics feel accessible. I love guests like that—insightful without being pedantic, and uncannily good at weaving personal experience into global perspectives.

Right off the bat, she fine-tuned the narrative: Romanian wine doesn't need to come "back" to the world stage, it needs to stand in the spotlight it deserves, shoulder to shoulder with France and Italy. I'll admit, I never would've guessed Romania is now in the top six worldwide for vineyard acreage—and domestically, folks there are still drinking 30 liters a year! Sure, the numbers dance around a bit, but the underlying story is about a country with real wine culture.

We spent a little time reminiscing about the communist days, when the government controlled everything and Vinexport was king. But the part that struck me most was her clear-eyed take on why Romanian wine isn't chasing the bottom shelf in America. "Romanian wines are not cheap," Marinella Ardelian declared, and she meant it. With high domestic demand and only a sliver of production exported, those who do ship overseas bring quality, not just volume. She's keen on stories and education—Romanian wine, she said, needs context, not just curiosity.

This segued beautifully into the broader question of how a wine region markets itself. Marinella Ardelian made a compelling case: you can't just sell the wine, you have to sell the country. Romanian wine, for her, is inseparable from Transylvanian castles, farm-to-table food, and the dramatic scenery. I found that refreshing. Too often, we get obsessed with varietals and forget there's a living culture behind every label.

She also explained that since the fall of communism in 1989, a whole generation of winemakers has embraced indigenous grapes like Fetească Neagră—known as the "Black Maiden"—with all the finesse of Pinot Noir and the spice of Syrah. That's the kind of local color I live for. And with the second generation now taking the reins and forming actual cooperatives (something even Armenia, my ancestral homeland, struggles with), you can sense something big is building.

Wine tourism, she told me, is finally taking off in Romania. Visitors can ride horses, hunt mushrooms, and sip estate wines in places that wouldn't be out of place in Bordeaux or Barolo. That's the future—experience, narrative, and authenticity.

If there's a takeaway, it's that Romanian wine is at a crossroads, one foot in ancient soil, the other in the modern world. Marinella Ardelian has a vision for both—and I left our conversation convinced it's only a matter of time before the rest of the world catches on. I can't wait to revisit this story in a few years and see how far it's come.

Apple: https://podcasts.apple.com/us/podcast/wine-in-romania-meet-the-expert-and-wine/id1462215436?i=1000647229708

Spotify: https://open.spotify.com/episode/2kiWrgS5fH8p85I6iS6Gnp?si=McZCVWPEQ6W9T-3jfGGMCQ

Wine Talks: https://www.winetalkspodcast.com/wine-in-romania-meet-the-expert-and-wine-comtessse-marinela-ardelean/

Wine branding is slow. It is different than other products; more rules, a limited set of consumers, and big brands standing in your way. These are the typical headwinds; unless your Samvel Hakobyan.

I am convinced, despite the current tone of nah sayers and industry pundits looking for some kind of magic bullet to ease the woes of the trade, that proper and tested principles of business are more important now than ever—Persistance, perseverance, and passion; if you do not have these principles in your quiver, you are done. Where do these principals come from? are you born with them? Can you learn them? Can you read them in a book?

The answer to these questions lies in this podcast with Samvel Hakobyan.

I have to tell you, hosting Samvel Hakobyan on Wine Talks was one of those moments that reminded me why I'm addicted to these stories—especially when they connect so many worlds you wouldn't expect. But today, I want to linger on the Michael Franzese thread, because that's where grit, fate, and transformation collided like a flash in the cellar.

Let's set the scene: Samvel, a young Armenian immigrant whose family had just clawed its way out of a bankrupt pizza shop in Sacramento, grows up idolizing one of the mob's most notorious figures—Michael Franzese. Not for the notoriety, mind you, but because Franzese's story is one of transformation. Here's a man who was the biggest earner in the mob after Capone, who finds God in a prison cell, and emerges not just clean, but on fire with a completely different purpose.

So, how does a nineteen-year-old kid in California, hustling in door-to-door roofing, go from being a fan to actually sitting across the table from Michael Franzese? It's pure Armenian inspiration. Samvel told this story with the kind of detail that gives you goosebumps: Challenges at every step, flights canceled, Uber rides missed, and yet, by sheer persistence, Samvel finds himself pulled up to a hotel in Texas at the exact moment Franzese steps out to get into the very Uber they just exited. I mean, come on—if you wrote it, nobody would believe it!

What kind of young man sidles up to a former mob boss and asks for his phone number? Only one who expects more out of himself and the world around him. And Michael, ever the seasoned reader of people, tells him, "If you have the guts to ask, I'll give it to you." There's a lesson in that right there: Opportunity doesn't knock; you do.

Fast-forward through a winding road—Samvel helping his family, digging out of debt, building a marketing agency, and yet never dropping that thread with Michael. When the time came to link Michael's story with Armenian wine, Samvel saw it instantly: Combine a narrative of personal transformation with the oldest wine culture in the world. Who better to front a wine about rebirth, legacy, and endurance than a man who lived the mob life and now stands in the pulpit? Michael wasn't just a celebrity face. He became a real partner—a man who insisted the wines were as good as his redemption story, who put his thumbprint on the bottle and packed the aisles at Costco in person, shaking hands and turning heads on social media.

When Samvel talked about getting Michael to speak at his events, launching wine, and explaining to skeptical Armenians why an Italian-American's name is on the label, I saw something much deeper: the courage to look outside your own comfort zone, to make new friends, and to tell a bigger, bolder story. Samvel's partnership with Michael Franzese is not just branding—it's building a bridge, and showing that the best of Armenia's wine tradition is strong enough to carry a narrative of transformation all the way to American shelves.

What I took away from Samvel, and from Michael's improbable turn from mobster to mentor, is that you can't underestimate the power of reinvention—or of simply reaching out in the moment the universe opens the door. These are the stories that get passed along a hundred tables, over a hundred bottles, making us all believe just a bit more in second chances—and in the boldness it takes to ask for them.

Cheers to that.

YouTube: https://youtu.be/QaLEcGd-gC8

#WineTalks #ArmenianWine #MichaelFranzese #Entrepreneurship #ImmigrantStories #WineMarketing #Resilience #ChristianFaith #ArmenianHeritage #Transformation #BusinessStorytelling #PapaJohns #Salesmanship #SocialMediaMarketing #WineIndustry #Kroger #OvercomingAdversity #BrandBuilding #AncientVineyards #FamilyLegacy