Episode outline:

00:00:00 Intro

00:01:34 Origin story 

00:08:03 Rioja Alavesa enotourism overview

00:10:48 Enotourism deep dive at Viñedos y Bodegas de la Marquesa

00:21:52 Valserrano enotourism adaptations in 2020

00:29:14 Rioja Alavesa member adaptations

00:35:56 Wider Rioja enotourism picture

If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wms

If you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌

Welcome back. I’m Lawrence Francis, Founder and Host of The Wine Marketing Show podcast… the place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. today we continue the exploration of the impacts of COVID19 on the Spanish enotourism sector in the company of Maria de Simón Baranda. Maria is uniquely positioned to speak on the topic, holding the dual roles of President of Ruta del Vino de Rioja Alavesa and Head of Administration for a boutique regional wine producer Viñedos y Bodegas de la Marquesa - Valserrano, including their enotourism offering. Enjoy!

Intro and outro music
Welcome to the Show Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

GUEST: Maria de Simón Baranda, President of Ruta del Vino de Rioja Alavesa

GUEST CONTACT: 

https://rutadelvinoderiojaalavesa.com/en/

https://visitriojaalavesa.com/

https://www.instagram.com/rioja_alavesa/

https://twitter.com/RiojaAlavesa

CONTACT LAWRENCE:

Linkedin: http://interpretingwine.com/linkedin

Instagram: https://www.interpretingwine.com/wmsinsta

Twitter: https://www.interpretingwine.com/wmstwitter

Email: podcast@interpretingwine.com

Date recorded: 15 January 2021

Listen and subscribe: www.interpretingwine.com/wms5

Welcome. I’m Lawrence Francis, Host of The Wine Marketing Show podcast… a place to learn from thought leaders in the world of marketing. And these won’t be only drawn from wine. Consumer behaviour is a fast moving target and I’m looking forward to exploring it with people who have and continue to inspire me no matter what field they’re in. 

That being said I kick off 2021 looking at the current state of enotourism. My guest Vinka Danitza is a wine tourism professional based in Spain. As project manager for Priorat Enoturisme, she is developing and coordinating various projects to enhance the visitor experience, maximize tourism and the direct sales potential of the group members. Let me hand over to Vinka who will tell you about her wine journey and how she came to be in her current role.

If you know someone who would find this episode useful please encourage them to subscribe www.interpretingwine.com/wms

If you really found it useful please rate and review wherever you’re listening. Thanks! 👌👌

Episode outline:

00:00:00 Intro

00:01:33 Origin Story

00:07:00 Enotourism 101

00:15:13 COVID19 adaptations in Priorat

00:20:56 Reactions in different tourist sectors

00:26:59 Digitising customer interaction

00:38:20 Travel literature

00:40:03 Vinka’s current enotourism project

00:46:09 Looking ahead to 2021

Intro and outro music
Welcome to the Show Kevin MacLeod (incompetech.com)

Licensed under Creative Commons: By Attribution 3.0 License

http://creativecommons.org/licenses/by/3.0/

Guest: Vinka Danitza

GUEST CONTACT: 

https://bottledbliss.wordpress.com/

https://www.instagram.com/danitzavinka

Date recorded: 20 December 2020

Listen and subscribe: www.interpretingwine.com/wms

CONTACT ME

Linkedin: http://interpretingwine.com/linkedin

Instagram: https://www.interpretingwine.com/wmsinsta

Twitter: https://www.interpretingwine.com/wmstwitter

Email: podcast@interpretingwine.com

Read the full episode transcript at http://www.interpretingwine.com/should-podcasts/