The countdown to Christmas isn’t just about decorations and deadlines — it’s about strategy.

In this episode of Digital Success for Business, Leanne Cohens, Founder of Marketing Leap, shares how changing buyer behaviour across generations is reshaping holiday marketing. From Gen Z discovering products on TikTok to Gen X relying on Facebook, Leanne explains how to meet your audience where they are and plan your most profitable Christmas campaign yet.

• How Gen Z, Millennials, and Gen X shop and make decisions differently this Christmas

• Why discovery now starts on TikTok and Instagram ... not Google

• How to align your social content, ads, and funnels for each generation

• The right way to prepare for Black Friday and Christmas promotions

• How to finish the year strong with strategy, not stress

“If you’re throwing up posts hoping for last-minute sales, you’ve already lost the race.”

“Connection is the new conversion — and that starts long before the checkout page.”

“You don’t need more content; you need the right content at the right time for the right people.”

00:00 – Introduction: The New Christmas Countdown 00:10 – Generational Shopping Trends 02:21 – Understanding the Shift in Buyer Behaviour 04:27 – The Role of Social Media in Modern Marketing 07:47 – Effective Paid Ad Strategies 09:29 – Preparing for the Holiday Season 10:54 – Strategy Over Stress: How to Plan Ahead

The end of the year isn’t the time to scramble — it’s the time to strategise. Whether you’re a service-based business or an eCommerce brand, success this Christmas starts with clarity, connection, and consistency.

✅ Download the free Social Media Infographic for platform insights: https://marketingleap.net/resources 🎯 Ready to plan your next 90 days? Book your VIP Intensive: 90-Day Roadmap: https://digitalsuccess.global/vip-planning 🎧 Listen to more episodes: https://marketingleap.net/podcast

About The Host: Leanne Cohens is the Digital Success Coach and owner of the agency Marketing LEAP. With over 25 years of experience as a marketer and over 30 years as a business owner, Leanne helps entrepreneurs grow their businesses through proven marketing strategies.

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