Will Wang of Black Belt Consulting joins Jeremy Rivera to discuss his journey from corporate IT analyst to accidentally building a seven-figure marketing agency. In this candid conversation, Will shares the expensive lessons he learned about hiring (including a $500,000 mistake), how he's leveraging AI for market research while keeping humans in the loop, and why he's betting big on YouTube and Instagram while going bearish on LinkedIn for 2025.

This episode is packed with practical insights for agency owners, consultants, and entrepreneurs who are scaling their businesses and want to avoid the costly mistakes that come with rapid growth.

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Will Wang

• Company: Black Belt Consulting
• Instagram: @blackbeltconsultant
• LinkedIn: Will Wang
• Email: will@blackbeltconsulting.co

About Will: Will grew up in Sydney, Australia, worked in corporate IT making $130-150K/year before taking the leap into entrepreneurship. After two years of struggles and making every mistake possible, he built a seven-figure marketing agency which he sold 12 months ago. He's also a Brazilian Jiu-Jitsu black belt (earned 4 years ago) and now runs Black Belt Consulting, helping businesses scale from $25K to $250K per month with strategic marketing consulting.

• Growing up as an immigrant in Sydney, Australia
• The soul-crushing reality of corporate IT ($130-150K salary trap)
• The difficult decision: when to make the leap with a family to support
• Two years of stumbling through every possible business mistake

• Why he hired a general manager when the business wasn't ready
• The account manager who created an unnecessary layer between clients and strategy
• The remote copywriter problem: why proximity matters for creative roles
• Key lesson: "We weren't big enough for a GM. We just needed me to spend less time working in a few of the things on the business"
• Taking full ownership: "It was all my fault... their abilities were hampered by how I supported them"

• The shift to small core teams of highly competent people
• His new hiring framework: creativity vs. process-driven roles
• When to hire locally vs. when to leverage cost arbitrage with virtual teams
• Using online jobs.ph and Upwork strategically
• "Give people a goal, give people a vision, and then hire people who are competent and disciplined enough to do what they need to do"

• Using Loom videos to document processes instead of writing SOPs yourself
• Having your VA or operations person create the documentation by following your recordings
• Why being the "big picture creative" doesn't mean you can't systematize

• How customer research went from weeks to minutes
• Using ChatGPT and Claude to build detailed customer avatars
• The critical rule: "Nothing that gets delivered to clients is actually AI done"
• AI for research, humans for delivery—that's the framework
• Building AI-enabled teams in 2025

• Going all-in on YouTube: "YouTube is the big one for me. I'm investing a lot into that this year"
• The Instagram surpri...