Why small agencies will win in the next 5 years (ft Jonathan Smith)
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Why small agencies will win in the next 5 years (ft Jonathan Smith)
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A lot of agency founders still believe they need to scale to $10M+, hire 80+ people, or chase a $1M EBITDA target before anyone will ever buy their business. Jonathan Smith — founder of Catch (acquired via a private-equity backed deal) and Managing Partner at Draft Partners says that’s complete nonsense. In this episode, we break down why the next 5 years belong to small, specialised, profitable agencies, not bloated teams chasing vanity scale. We go deep on: – The myth of “you need $1M EBITDA to exit” – Why buyers prefer lean, niche, high-margin shops – How founders trap themselves in the treadmill of delivery – How AI is making 10-person teams more powerful than 100-person teams – How to design an agency you can eventually step out of (and sell) If you’re an agency owner thinking about growth, scale, or a future exit — this conversation will save you years of pain. Powered by Big Growth Group. https://www.biggrowthgroup.com/ Connect with: Jonathan Smith: https://www.linkedin.com/in/jonathanrsmith/
Romans Ivanovs: https://www.linkedin.com/in/rjivanovs/