Why do we still need to define premium and why does it matter for brands? copertina

Why do we still need to define premium and why does it matter for brands?

Why do we still need to define premium and why does it matter for brands?

Ascolta gratuitamente

Vedi i dettagli del titolo

Offerte di stagione | 0,99 €/mese per i primi 3 mesi

A seguire 9,99 €/mese – si applicano condizioni. Puoi disdire mensilmente.

Premium video is one of those topics that keeps recurring; in an era where attention span is getting shorter and competition for audience engagement is fierce, the significance of high-quality video cannot be overstated.

In our latest Media Talks conversation, we spoke to David Evans, VP, Insights, Global at NBCUniversal, to better understand what high-quality video experience means from a consumer stand point, why the concept of 'premium video' really matters for brands and how the emergence of new ad formats is bringing great excitement in CTV environments.

adbl_web_anon_alc_button_suppression_t1
Ancora nessuna recensione