How do you find your voice when the stakes are at their highest? In this episode of Women's Million Dollar Conversations, Alice Tang sits down with Andrea Heuston, the CEO of Articulate and author of Lead-Strong. Andrea shares her 20-year journey of building a powerhouse creative agency that helps some of the world's most influential leaders tell their stories.

Andrea discusses her "Lead-Strong" philosophy—a mindset born from personal resilience—and explains why storytelling is the ultimate key to executive presence. If you are a leader looking to amplify your impact or a founder navigating the "Messy Middle" of growth, Andrea's insights on authenticity and the power of presence are a masterclass in professional influence.

In this episode, you'll learn:
-The strategic evolution of Articulate from a design firm to a communication powerhouse.
-How Andrea navigated the $1M milestone while overcoming significant personal hurdles.
-Why storytelling is the most effective tool for driving corporate strategy and alignment.
-Practical tips for "Leading Strong" during times of uncertainty and rapid change.

Key Moments:

01:15 – The origin of Articulate: From design to communication strategy.

03:20 – The Value of Money: Creating security for her team and herself.

06:05 – The $1M Mark: Realizing her voice was her most valuable product.

09:40 – "Lead-Strong": How a personal health crisis redefined her leadership.

14:25 – Storytelling: Why leaders must own their narrative to scale.

18:10 – Final Thoughts: What she is most grateful for after 20 years.