In this episode of the Simple and Smart SEO Show, host Crystal Waddell unpacks the concept of semantic triples and how understanding them can solve one of the most frustrating SEO issues ... getting impressions but no clicks.

Drawing from her experience at a technical SEO conference and a real-world case study from her own business, Crystal reveals how aligning your page’s content with user intent (not just keywords) can lead to higher conversions.

Whether you're an SEO novice or pro, this episode offers actionable insights into fixing semantic misalignment and crafting on age content metadata that actually converts.

Key Takeaways:

• Semantic Triples Explained: Learn how the "who," "what," and "why" of user intent can clarify your SEO strategy.
• Real-World Example: Crystal shares how her page for “volleyball gifts for girls” got 1,700+ impressions with zero clicks—and how she fixed it.
• Diagnosing Intent Mismatch: Uncover how tools can reveal pricing shock, vague copy, and semantic misalignment.
• Actionable Fixes: Get practical changes you can make to metadata, product descriptions, and page flow to convert better.

Memorable Quotes:

• “It’s not a traffic problem. It’s not a keyword problem. It’s a meaning problem.”
• “The fact is, if there’s no click, there’s no conversion—and that means there’s no SEO value.”
• “Being understood is the real work.”

Listener Action Items:

1. Audit Your Own Pages: Use semantic triples (who, what, why) to evaluate whether your content truly aligns with search intent.
2. Rewrite Metadata: Make your titles and meta descriptions more specific and emotionally engaging.

Text me your questions or comments!

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

Hey, Shopify store owners! (Especially if you're selling on Etsy, too!)

Here's a quick question: Are people actually finding your products on Google?

If SEO feels confusing, overwhelming, or like something you'll "get to later", this is for you.

I'm hosting a free, seven day Shopify SEO challenge that breaks it down into simple, doable steps.

No tech headaches, no fluff. Join us at

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