Why Your Marketing Isn't Making You Money (And How to Fix It)
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Why Your Marketing Isn't Making You Money (And How to Fix It)
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Are you spending money on marketing without knowing if it's actually working?
In this episode of The Route to Revenue, Ben Magee and Mike Walker break down the essential marketing metrics every recurring revenue home service business should understand. From Monthly Recurring Revenue (MRR) to Customer Acquisition Cost (CAC), they explain how to measure your marketing, understand what a customer is truly worth, and build a subscription business that grows predictably.
Whether you own a bin cleaning, lawn care, pest control, pool service, pressure washing, window cleaning, or other recurring home service business, these numbers will help you make better marketing decisions and scale with confidence.
🎯 Connect with Mike Walker founder of Spiffybin
🔗 Website: spiffybin.com
🔗 Instagram: instagram.com/spiffybin
🔗 Facebook: https://www.facebook.com/SpiffyBin/
🎯 Connect with Ben Magee founder of Green Can Cleaner
🔗 Website: greencancleaner.com
🔗 Instagram: instagram.com/greencancleaner/?hl=en
🔗 Facebook: https://www.facebook.com/greencancleaner/
🔔 Subscribe on our YouTube Channel https://www.youtube.com/@TheRouteToRevenue
🌐The Route To Revenue Website: https://theroutetorevenue.com/
Calculate your customer acquisition cost this week, then join us for Part 2 as we dive into churn, customer lifetime value, and the numbers that truly drive long-term growth.
#HomeServiceBusiness #RecurringRevenue #CustomerAcquisition #MarketingROI #SmallBusinessGrowth #Entrepreneurship #RouteToRevenue