Why Your Customer Data Is Lying to You (and What to Do About It) (AUDIO)

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Why Your Customer Data Is Lying to You (and What to Do About It) (AUDIO)

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If you’ve ever tried to get real insight from niche or senior audiences, you already know the truth: humans say one thing, do another, and sometimes don’t respond at all. In this episode, I sit down with Jeremy Greenberg, founder of CrowdWave AI, to unpack why traditional research methods are breaking down — and how simulated sentiment is helping leaders finally get high-fidelity signals fast enough to matter.

Guest Introduction: Jeremy Greenberg is the founder of CrowdWave AI, a research innovation company combining data, AI, and human expertise to simulate sentiment from hard-to-reach audiences. Before launching CrowdWave, Jeremy led research and analytics at DraftKings and spent more than a decade running Avenue Group, a primary research firm supporting private equity diligence. His work focuses on uncovering what customers really think — beyond what they say in a survey — to help leaders make more confident, data-backed decisions. Key Takeaways:

The problem isn’t research — it’s access.
AI isn’t replacing human research — it’s unlocking missing layers.
CEOs aren’t resistant to insight — they’re overwhelmed by the friction.
Trust is built through shared beliefs, not time.
Speed to function is becoming the new competitive advantage.

Chapter Markers: 00:00 – Why research with niche audiences breaks down 00:31 – Welcome to This Time, It Landed 01:18 – Introducing Jeremy Greenberg of CrowdWave AI 01:43 – How CrowdWave uses AI, data & human expertise 02:18 – Attracting the wrong-fit client 03:40 – The communication friction at the C-suite level 04:50 – Why Jeremy built CrowdWave 06:17 – What AI can reveal that surveys can’t 07:57 – The behavior layer that research often misses 09:45 – Human bias vs AI simulation 11:40 – Why niche audiences are so hard to reach 13:20 – Reducing internal echo chambers 14:54 – What AI adds beyond traditional research 16:20 – Speed vs accuracy: what really matters 18:03 – Finding the belief system behind the business 19:22 – Why organizations avoid research 20:56 – The trust layer in decision-making 23:13 – The real challenge: finding the right people 25:14 – The fidelity problem in customer data 26:25 – Jeremy’s concerns about “replacing humans” Keywords: CrowdWave AI, simulated sentiment, customer research, market research innovation, B2B insights, AI-assisted research, executive decision-making, niche audiences, behavioral prediction, messaging clarity, Michael Liebowitz, This Time It Landed podcast, neuroscience and messaging, product testing, brand positioning, customer sentiment analysis.

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