Private equity comes knocking once or twice a month. Cory Getz keeps saying no, and he'll tell you exactly why.

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On this episode of the Roofing CEO Podcast, host Mike Abramowitz talks with Cory Getz, who runs Unrushed Honest Quality (UHQ) in Carmel, Indiana.

Cory has been in roofing for about 25 years and has run his own company for over a decade. He gets into how the industry changed since he was chasing hail storms after Katrina, why today's educated homeowner buys differently, and the systems that got him out of sleeping under his desk.

He also explains why he almost sold to private equity in 2023 and why he'd now rather hand the company to his own people than a buyer.

Cory Getz is the owner of Unrushed Honest Quality (UHQ), a roofing and siding company in Carmel, Indiana with a team of about a dozen. He also helps contractors across the country grow through the James Hardie Alliance program.

What you'll learn in this episode:

• How the roofing and insurance-restoration game changed over 25 years
• How to sell to an educated homeowner who wants online pricing before a sales call
• Why online estimators and Answer Engine Optimization now drive his lead flow
• The systems, templates, and CRM workflows that let him stop doing everything himself
• Why he walked away from a private equity deal and what "healthy growth" means to him

This show is brought to you in partnership with Forge and D2D Experts. If you're a roofing CEO trying to get out of the day-to-day, Owner's OS is the operating system built for it: the org chart, role clarity, KPIs, and one-on-one system that let the business run without you.

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