Why Speed Stopped Being the Point in LatAm Last-Mile Delivery
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Why Speed Stopped Being the Point in LatAm Last-Mile Delivery
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The company is named after 99-minute delivery. Today, less than 1% of its shipments arrive that fast. That is a deliberate choice.
In this episode of LatAm Unboxed, Diego Rodríguez speaks with Santiago Saviñón, Chief Growth Officer at 99minutos, a last-mile delivery company born in Mexico that added fulfillment, freight, cross-border parcels, and tailor-made operations, and now runs in Mexico, Chile, Colombia, and Peru, with Argentina next.
Santiago explains what operating a logistics business in Latin America teaches that no MBA case study can, why quick commerce lost favor with customers, how Shein and Temu forced some of the region's largest logistics players out of the market, and why a shortage of truck drivers may be a bigger constraint than last-mile delivery. He also shares his outlook for 2026, with nearshoring and the World Cup set to accelerate demand.