https://www.retainguide.com/ - Get Instant Access to The Membership Retention Roadmap: 5 Systems You Need to Keep More Members

Cancellations can be hard to see, especially when you’ve worked so hard to keep your members engaged and retained. But what if not every cancellation is actually a loss?

In this episode, we look at a different way to think about cancellations - one that recognizes that some members leave because they’ve achieved what they came to your program to accomplish. Instead of seeing these members as churn, you can see them as graduates.

In this episode, you’ll learn:

• Why not every cancellation should be treated as a bad cancellation
• How to recognize the difference between a cancellation and a graduation
• Why your cancellation process should give different members different experiences
• How cancellation surveys and member progress can help you identify graduates
• Why tracking your graduation rate can give you a better picture of your retention

A cancellation doesn't always mean you failed to retain someone. Sometimes, it means you helped someone get exactly what they came for. The goal isn't to keep people forever. The goal is to help them get results.

Additional Resources:

Want expert help mapping out your member journey and setting up feedback loops that actually work? Apply for my high-level membership consulting program, Retain: https://joinretain.com

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Learn how to work with Shana: https://www.shanalynn.com/

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Watch on YouTube: https://www.youtube.com/@communitycultivated